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• 21 Jul 2020

  COVID-19 impact submission by Magazines Ireland

  >​www.magazinesireland.ie FAO: 21st July 2020 An Taoiseach Micheál Martin, An Tánaiste Leo Varadkar, Minister Catherine Martin An Taoiseach, An Tánaiste and Minister Martin We are conscious that the Government is currently preparing the ‘July Stimulus Package’ and that – in preparation for that – the Government is seeking to understand the impact that Covid-19 has […]

• 20 May 2019

  MAGNETIC – PAY ATTENTION

  MAGNETIC  – MAY 2019 PAY ATTENTION: How brands can overcome banner blindness, digital detoxes and adblocking The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines. Narrowing this perception gap is […]

• 16 May 2019

  UK publishing sector undeterred by Brexit

  Jamie Gavin  @jaygavin 14th May 2019 FIPP This year’s PPA Festival included testimony from Jeremy Wright MP, the Secretary of State for Digital, Culture, Media and Sport, Justine Greening MP, and Dame Frances Cairncross, author of the Cairncross Review into sustainable journalism. FIPP was on-hand to witness a UK publishing sector undeterred by Brexit.  Jeremy Wright […]

• 15 May 2019

  AI and media – where next?

  Perhaps the biggest issue surrounding artificial intelligence (AI), and in particular its use in the media, is that executives need to finally grasp what AI actually is. What jobs can it undertake, and how can it save publishers time and money and improve their products.     At DIS 2019 it was clear that there […]

• 10 May 2019

  Using algorithms to bolster paid content and commerce strategies

  Dominik Grau, digital transformation expert, gave attendees a deep dive into building content strategies using algorithms and widgets that target audiences and boost commerce conversion rates, at MagNet, Magazines Canada’s annual conference in Toronto April 24-25, 2019. Dominik GrauAccording to Grau, there are three important principles, or building blocks, at the base of building real-time algorithms: […]

• 09 May 2019

  Navigating uncertainty : how niche magazines are overcoming revenue challenges

    Niche magazines sat in the spotlight in a panel discussion at MagNet, Magazines Canada’s annual conference for the magazine media community April 24-25 in Toronto, to discuss the trials and challenges they faced, and how they’ve overcome. Panellists gave insight into their own publications’s issues and the solutions they’ve used to find success. Burnt […]