The National Readership Survey Ltd. (NRS) is to be relpaced by a new company next year. The Publishers Audience Measurement Company (PAMCO) will oversee the audience figures for newspapers and magazines. The new approach will reflect the ever-evolving multi-platform landscape of today’s media and the way that audiences consume newspapers and magazines.
Via – PPA
To continue reading, go to – http://www.ppa.co.uk/news/media/new-company-created-audience-measurement-newsbrands-magazines/
