Selling Digital Media – 1 November 2016
SELLING DIGITAL MEDIA
Make sure your sales team can deliver. Digital Media sales are driving significant growth from most media sales companies. Sales teams need to understand the language and process of this ever changing platform.
This course is is delivered by Mary Langan, a highly experienced media sales trainer who works with Immediate Media the UK’s 3rd largest magazine publisher; Global Radio; River Street events (organisers of the BBC Good Food Shows); Exterion Outdoor; Cogora B2B Media; JC Decaux and is a PPA UK preferred trainer. See LinkedIn testimonial below.
Course Outline:
Introduction: The Digital Media Landscape
- How Digital Media has changed consumption
- The ten core benefits of Digital Media
- Digital spend in 2015- where the money is going
- Digital Jargon: 20 terms explained
The Digital Disciplines
- Search: SEO & SEM explained
- Display: From standard formats to rich media & beyond
- Social: Numbers, impact & strategies
- Content Marketing & Native
- Video: Pre-roll, viral, content
- Mobile: The newest frontier
- The rest: Affiliate, Email & Lead Generation
Ad Technology
- Third party ad servers – how media owners, advertisers and agencies use them to measure success
- Ad operations – how ads are served, tracked and measured
- Pixels & Cookies: What they do, and why it’s important
- Monetising your inventory more effectively
- 12 essential targeting and buying options
Digital Trading
- Defining the sales and buying process from start to finish
- “Who’s eating who’s lunch?” – who’s who in the digital ecosystem
- Programmatic: Exchanges, DSP’s, SSP’s, Trading Desks, etc.
- Where the market is moving
Measurement, Insights And Tools
- How campaigns are measured
- Essential metrics and tools for measurement
- Industry-standard 3rd party numbers
Client’s Testimonial
“Mary Langan recently delivered Digital Media Training for our employees in London. Mary showed a huge amount of dedication to the course delivery, speaking directly to a range of employees in order to fully understand the training need. This tailored approach was invaluable as the course content really focused on the requirements of the team. The feedback from the attendees was excellent and I would thoroughly recommend Mary as a training provider of choice”. Cheryl Mc Hugh HR Business Partner, LinkedIn Europe.
Fee: €349.00 Magazines Ireland Members. Non Members €399.00
Date: 1 November 2016
Where: Magazines Ireland, 63 Patrick St, Dun Laoghaire, Co Dublin
Book here http://sellingdigitalmedia1nov.eventbrite.ie
Contact grace@magazinesireland.ie for information about this course or running bespoke courses for your company.
