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From ‘The Professor of Mobile’ to Rising Media Stars


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Participants from 24 countries have already registered for FIPP London, taking

place one month from now, on 10-11 May – below we highlight just a few of the

people who will be there.

FIPP London is organised by FIPP, the network for global media. It includes four

channels – FIPP Mobile, FIPP Tech, FIPP Innovation and Worldwide Media

Marketplace – and in addition will host the FIPP Rising Stars and FIPP Insight

Awards (entry deadline is today) ceremonies.

Join us in London

Want to book a delegation? Email Claire Jones and/or Natalie Butcher.

Here are a few of the people and brands you will meet in London.

FIPP Mobile: Ross Sleight, Chief Strategy Officer, Somo

Respected far and wide for the breadth of his experience, his foresight and vision,

Ross is considered by many the “Professor of Mobile”. At Somo, Ross advises

global brands such as Audi, Axel Springer, Red Bull and Universal Music on how

to harness the potential of mobile technologies. Ross will be at FIPP London,

presenting a talk titled “Mobile is a mindset”.

Also hear from Google, Facebook, Golf Digest, Hearst, Martha Stewart Living,

POPSUGAR, Quartz, The Daily Beast, The Economist, The New York Times, Time

Inc. and more in our FIPP Mobile stream.

FIPP Tech: Elizabeth Bramson-Boudreau, Chief Operating Officer, MIT

Technology Review

Previously with The Economist, Elizabeth now has overall operational

responsibility for new and exciting programmes and product development efforts

at MIT Technology Review. Not only is technology at the heart of the brand’s

editorial content, but Elizabeth will also share how it forms the foundation on

which new programmes and product plans are built.

Also hear from Contently, Ebner Media Group, Harvard Business Review, Hubert

Burda Media, Immediate Media Co., PageFair, Textomatic, Unruly, X-Cago and

more in our FIPP Tech stream.

FIPP Innovation: John Wilpers, Senior Director, Innovation Media

Consulting, and Editor of FIPP’s Innovation in Media World Report

Each year, FIPP publishes the annual FIPP Innovation in Media World Report. John

will be in London to host four hour-long FIPP Innovation masterclasses (one with

Mandarin translation for our delegation from China), building on top media

innovation case studies included in the 2016/17 World Report.

Not only will John leave you inspired, but you will also walk away with practical

ideas and a checklist of how to ensure your innovations have the best chance at

success. In the process you’ll have a lot of fun too. Guaranteed.

Worldwide Media Marketplace: Mike Lovell, director of investor relations,

Meredith International

Allrecipes started life as a desktop brand, but today exists well and truly in a

multi-platform world – very successfully so. It’s print edition boosts healthy

circulation, it’s website month-to-month engagement and growth – and that’s

only half the story. Mike and company will be in London, ready to meet with you

to discuss Allrecipes (and other Meredith brand) partnership opportunities.

Mike will not be alone. Also meet potential partners from Axel Springer, Bonnier

Publications, Burda International, Business Insider, Editoriale Domus, Future,

Gloo Networks, HOLA!, IBT Media, IDEAT Editions, Imagine Publishing, IDG,

Kodansha, Lovatts Media, Mondadori, Motor Presse Stuttgart, News UK, Rodale,

The Daily Beast, The New York Times Syndicate, Turkuvaz Group, Vision Media

Group, Women of China Media, and many, many more.

WMM is a platform dedicated to the business of “doing business”. As soon as you

have registered for London, sign in and use your online diary to set up meetings

at WMM with prospective partners.

FIPP Rising Stars in Media Awards: Callie Schweitzer, Editorial Director

of Audience Strategy, Motto and Time at Time Inc.

Callie is one of our 3 Rising Stars in Media Award winners for 2016. The judges

said of Callie’s entry: “Tapping into the current media zeitgeist of marrying data

with a gap in the market, Callie clearly has a very impressive and well-developed

sense for business development. Hers is an exciting innovation, of the kind that

makes one look forward to the future of media.”

Callie and the other two winners, Breton Fischetti, Director of Business

Development at Business Insider in the US, and Mieke Vlok, Journalist at

Huisgenoot at Media24 in South Africa, will be presented with their awards at

FIPP London. Meet (and celebrate!) with them there. Take a look at the full FIPP

Rising Stars shortlist.

FIPP Insight Awards:

FIPP Insight Awards celebrate the best ad-focused media research from around

the world. The entry deadline for the FIPP Insight Awards is today, 11 April. Get

in touch with Helen Bland (Helen@fipp.com) if you wish to know more, including

about a set of FIPP Insight roundtable discussions at FIPP London.

I want to be part of FIPP London

FIPP London offers you the chance to pick and choose from speaking, masterclass

and meeting slots to maximise the benefits you derive from attending. Sign up

today to join us in London and see the preliminary agenda to begin planning your

FIPP London experience.

We also have special rates for delegations of 5 or more people. Contact Claire

Jones (Claire@fipp.com) or Natalie Butcher (Natalie@fipp.com) if you would like

to know more.