Digital Product of the Year (Business Media)

Criteria

This award recognizes the excellence in the development of digital products, whether these are
websites, apps, mobile offerings, iPad iterations, videos etc. Key criteria will be evidence of user value and competitive market performance, measured by pages accessed per user, site traffic, average time spent with the product, interactivity, user research, response for advertisers, revenue growth, and strong performance at the bottom line. Judges will also expect to see evidence of innovation, creative flair, strong design values, excellent product development, and robust usability.

Entries can be stand-alone products and do not have to stem from a printed product, though judges will also be looking at success in leveraging brands across all platforms. Judges will assess overall performance in the past year.

Requirements

Tell us in a few bullet points, why you should win this award. Ensure you answer the individual
category criteria, as that’s what the judges will be marking against. (Guide word count – 200 words)

Please feel free to upload one additional document with supporting information (can be Word or

PDF, max 5Mb). The judges find the following information useful when judging.

Please include, if relevant and available:

> Circulation by size and type (free, controlled, newstrade, subscription)

> Audit method (if applicable)

> Relevant revenue / profit figures

> Growth statistics

> Other performance statistics and results / evidence of success

> Website data: page impressions (monthly / yearly), monthly unique users

> Any additional online data

Each submission must consist of the following:

> One entry form

> A screen grab or relevant image to represent this entry

Please submit the magazine cover or relevant image to represent this entry (min. 300 dpi, max. 5Mb) along with a copy of your company logo to: https://www.wetransfer.com/

Once the online entry form has been completed please make sure you send us all the hard copy material relevant to the category entered (including magazines, examples of work) to Grace Aungier, Magazines Ireland, 63 Patrick Street, Dun Laoghaire, Co. Dublin.

IMA Digital Product of the Year (Consumer Media) Nomination Form