It hasn’t been the easiest year for news media. In many countries, advertising revenue continues to fall. Facebook, which has sent significant amounts of traffic to news sites, announced earlier this year that it was planning to change its newsfeed to deprioritise content from media and businesses favour of that from friends and family. The […]
Published by Rhapsody 21 February, 2018 Digital publishing remains a hot topic for publishers who are still trying to figure out how to make it work and more specifically, how to monetise their content digitally. Even though print continues to be the most profitable source of revenue for most publishers, digital has seen a massive […]
NEED TO DELIVER MORE EFFECTIVE MARKETING SOLUTIONS FOR YOUR ADVERTISERS? WANT TO EXPLOIT THE RICH ENGAGEMENT OPPORTUNITIES OFFERED BY MAGAZINE BRANDS TO INCREASE REVENUE FOR YOUR BRAND? Sue Todd, CEO, MAGNETIC, made a presentation to Magazines Ireland members in May 2017 Magnetic research shows how magazine media is the most effective way for brands to […]
IT’S CONNACHT GOLD! THE RESULTS ARE IN DAMIAN PENCO, Managing Parter, BLOOM Advertising and DAVE HARLAND CEO Omnicom Media Group presented the case study on the Connacht Gold media campaign which ran in Magazines Ireland members’ media brands and on TV in 2016. The results showed the power of magazine brands to deliver engaged audiences […]
Here’s some good stuff from our colleagues in FIPP. Jon Watkins wades through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. Among all the advertising-trends stats and predictions for 2017, one theme in particular is constant: that […]
The death knell for the banner ad was rung long ago. So you might be surprised to learn that display advertising is alive and kicking. Native ads have supplanted banners as the primary display medium, and with more attention, higher clickthrough rates and lower effective costs, that’s great news for brand advertisers. There’s a […]
The Magazine Media 360° Social Media Report covering the second quarter of 2016 has been released by MPA – The Association of Magazine Media. The report shows that consumers continue to passionately interact with magazine media brands on social media, reaching one billion Likes/Followers on Facebook, Twitter, Instagram, Google+ and Pinterest. The report is based […]
WMT 2014-15 – Ireland
World Media Trends FIPP World Media Trends_Special Report_Social Media Publisher content referrals from social media are beginning to outpace search engine referrals
FIPP Insight Special Report FIPP World Media Trends_Special Report_Mobile Mobile is the world’s fastest growing internet usage device and the fastest growing spend category The mobile internet habit is strongest in the Middle East and Northern Africa and Latin America
FIPP Insight Report – World Media Trends 2015 FIPP Insight reveals a wealth of information, data and know-how at your fingertips Trends Special Report_EMEA_2014-15
The findings are most encouraging for magazine publishers and validate research which is already available in the UK and in America which verifies that magazine advertising works.
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research to determine the perceptions and attitudes of key decision makers in the business community towards different media.
In line with other economic indicators consumer confidence for the coming year has risen significantly. The momentum for recovery is clear with almost 1 in 3 of all Irish consumers agreeing that the country is better off now than it was a year ago. Consumers are now as confident about the future of the Irish […]
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Quantifying the role of the business-to-business information and media industry in the buyer-seller relationship. ABM Report 2013
