MAGNETIC – MAY 2019 PAY ATTENTION: How brands can overcome banner blindness, digital detoxes and adblocking The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines. Narrowing this perception gap is […]
Magazines Ireland – ABC NOVEMBER 2018 Changes to Reporting Standards A number of important changes have been agreed to the ABC Reporting Standards for ROI Business Magazines and for ROI Consumer Magazines. Reporting Standards: Business Magazines (ROI) Coming into effect for the current reporting period ending December 2018, the key changes are: […]
11 Business Models For Publishers
It hasn’t been the easiest year for news media. In many countries, advertising revenue continues to fall. Facebook, which has sent significant amounts of traffic to news sites, announced earlier this year that it was planning to change its newsfeed to deprioritise content from media and businesses favour of that from friends and family. The […]
In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging […]
Published by Rhapsody 21 February, 2018 Digital publishing remains a hot topic for publishers who are still trying to figure out how to make it work and more specifically, how to monetise their content digitally. Even though print continues to be the most profitable source of revenue for most publishers, digital has seen a massive […]
Without generating revenues directly from readers, journalism is doomed, write the editors of FIPP and Innovation Media Consulting’s Innovation World Report in their editors’ letter for the 2018/19 edition. The 9th annual edition of the Innovation in Magazine Media World Report will be launched on 19 March 2018 at the Digital Innovators’ Summit (DIS) in Berlin, Germany. With digital advertising not media’s saving […]
InPubWeekly Jan/Feb issue Carolyn Morgan Carolyn Morgan presented one of our Top Tips Webinars, entitled ‘Navigating the Future of B2B Media: 10 Practical Strategies’. In this article, Carolyn answers some of the questions posed by attendees. Q: Will display advertising go completely? What is a healthy division between subs and ad revenues? […]
AdWorld March 2, 2018 With the dreaded ‘Beast from the East’ wreaking havoc throughout the country, a hot drink indoors has been a more compelling prospect than usual for many consumers. For some, however, a regular drink at a coffee shop or sandwich bar is very much part of their routine and something which across […]
NEED TO DELIVER MORE EFFECTIVE MARKETING SOLUTIONS FOR YOUR ADVERTISERS? WANT TO EXPLOIT THE RICH ENGAGEMENT OPPORTUNITIES OFFERED BY MAGAZINE BRANDS TO INCREASE REVENUE FOR YOUR BRAND? Sue Todd, CEO, MAGNETIC, made a presentation to Magazines Ireland members in May 2017 Magnetic research shows how magazine media is the most effective way for brands to […]
IT’S CONNACHT GOLD! THE RESULTS ARE IN DAMIAN PENCO, Managing Parter, BLOOM Advertising and DAVE HARLAND CEO Omnicom Media Group presented the case study on the Connacht Gold media campaign which ran in Magazines Ireland members’ media brands and on TV in 2016. The results showed the power of magazine brands to deliver engaged audiences […]
Magazines Ireland 31 May 2017 Most publishers still make most of their revenue from their printed products yet need to experiment with digital to find a winning formula for the future. Mobile content consumption has exploded in the last couple of years and up to 90% of all mobile time is spent in apps. It’s […]
CityPOST are specialists in delivering special interest publications, and magazines. Whether it’s a subscription magazine, an industry journal, or corporate press items, we can affect a reduction in your national and international distribution costs. The price advantage can be used to boost other activities in your organisation. Services to the magazine industry include: Items […]
Here’s some good stuff from our colleagues in FIPP. Jon Watkins wades through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. Among all the advertising-trends stats and predictions for 2017, one theme in particular is constant: that […]
Source: FIPP January 2017 http://www.fipp.com/ Trends such as these will be discussed in more detail at the 41st FIPP World Congress, taking place from 9-11 October 2017 in London.Visit fippcongress2017.com As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content […]
As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Reproduced here with thanks to Campaign, this article was authored by Sarah Hennessy, managing director at MEC. Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole […]
Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success. Here’s a peek at the chapter: Innovation dies at the top. Without a leader who creates a culture that […]
‘The New Mainstream’ reveals six diverse audience segments that challenge the millennial stereotypes. Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they […]
FIPP Innovation in Magazine Media 2016/17 Get over it: You don’t need to won the platform where your content appears if you can spread it wider and more profitably elsewhere. With two big caveats… In exchange for high-quality content from high quality media brands, platforms like Facebook and Google must give publishers rich audience data […]
Magazines Ireland is delighted to work with industry partners such as Shutterstock to increase the number of benefits for its membership. Shutterstock offer a complete News, Sports, Entertainment and Archive solution for Magazines Ireland members. Shutterstock changed the face of the stock industry when they launched in 2003. Jon Oringer saw a gap in […]
The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing. Self-Regulation means the adoption by the advertising industry of standards drawn up by and […]
Dominik Grau, chief innovation officer at Ebner Media Group explains why education, predictive content, commerce clubs, smart niches and real-time relevancy are key content trends right now. Education At the FIPP Congress last year F+W presented their content universe modelled on education and step-by-step video guides. There were similar ideas from other publishers such as Allrecipes, Hearst, […]
Magazine brands offer more creative opportunities to advertising agencies and clients than any other media. Click here to download a PDF version for printing
The death knell for the banner ad was rung long ago. So you might be surprised to learn that display advertising is alive and kicking. Native ads have supplanted banners as the primary display medium, and with more attention, higher clickthrough rates and lower effective costs, that’s great news for brand advertisers. There’s a […]
The Magazine Media 360° Social Media Report covering the second quarter of 2016 has been released by MPA – The Association of Magazine Media. The report shows that consumers continue to passionately interact with magazine media brands on social media, reaching one billion Likes/Followers on Facebook, Twitter, Instagram, Google+ and Pinterest. The report is based […]
“Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all your readers”. The editors of FIPP’s Innovation in Magazine Media 2016-2017 World Report take a look at what a publisher’s got to do to protect this exploding advertising market. For native […]
POP is an essential resource for ALL publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It shows how magazine media advertising works. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in […]
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Click below to download the Report World Magazine Trends 2016/17
