Magazines Ireland Press Release October 2012
Ireland’s newsprint recycling rate climbs
Ireland now enjoys one of the highest levels of newsprint recycling anywhere in the world, as the latest annual recycling survey commissioned by the Green Press Partnership (GPP) shows that more than 89% of our newspapers and magazines were recovered and recycled in 2011.
The 2011 survey results, which have been validated by international consultants RPS, show that Ireland’s rate of newsprint recycling has risen from 28% in 2002 to its current level of 89% in just 10 years.
The GPP survey also showed that the amount of newsprint going to landfill reduced by more than 50% in the past 12 months. “When you consider that as recently as 2002, Ireland was recycling just 28% of its newsprint, it shows how much progress we as an industry have made in the area of recycling,” said Enda Buckley, GPP. “This is a wonderful environmental success that really confirms Ireland as a global leader in the field of newsprint recycling. In recycling, 80% is generally considered to be the benchmark for excellence so to have gone beyond that, almost to 90%, is something we can be very proud of”.
“It’s taken a massive collective effort to get this far and with the help of all the publishers who are involved in the GPP, distributors, retailers and of course the millions of newspaper and magazine readers around Ireland, I’m confident we can maintain these high standards in the coming years,” he added.
Magazines Ireland has produced two Recycle Magazines adverts and members are invited to run these advertisements in their magazines. We have created standard size adverts which can be run at any time.
Further information from firstname.lastname@example.org.
Magazines Ireland Press Release 18 July 2012
Irish Magazines helping to Keep Ireland Clean
The Department of the Environment has launched a major advertising campaign to appear in magazines and newspapers over the coming months. The campaign was launched by Minister Phil Hogan on Wednesday 18 July 2012 at the Custom House.
The anti-litter campaign entitled Keep Ireland Clean will appear in all Irish magazine titles over a 10 week period covering July, August and September 2012 and is part of the association’s contribution to a voluntary Producer Responsibility Initiative (PRI) for the industry.
Duan Stokes, Chairman, Magazines Ireland said “we are delighted to be part of this initiative to reduce litter in our countryside. Magazines have an important role to play in the campaign because they reach huge audiences through both newsstand consumer titles and the more specialised niche tiles in the business to business sector”.
Magazines reach every demographic group in the country - from farmers to fashionistas, musicians to accountants, foodies to financiers. Every month 75% of the Irish adults read a magazine. Magazines are an important source of information and have a vital educational role to play in any advertising campaign.
Just some of the magazines featuring in the campaign include RTE Guide; Hot Press; VIP; Irish Tatler; RSVP; Image; Easy Food; House& Home; The Irish Garden; Irish Country Magazine; Irish Kitchens; Business Plus; Maternity & Infant; Eolas; House; WMB; SelfBuild & Improve Your Home; Construct Ireland; Accountancy Ireland; Irish Medical News; Law Society Gazette; Technology Ireland; Irish Hairdresser International; Retail News; Journal of the Irish Dental Association; Auto Trade Journal; EuroTimes; Irish Farmers’ Monthly; Business Eye and IMJ.
Other partners involved in the campaign include Failte Ireland, EPA and the Local Authorities.
You will have seen in this month's Newsletter some information regarding the Green Press Partnership (GPP) and a commitment magazines and newspapers made some time ago to allocate free advertising space for an advertising campaign to the Department of the Environment.
This is part of the association’s contribution
to a voluntary Producer Responsibility Initiative (PRI) for the industry
and the Department has requested that that the space be used for an
anti-litter campaign in 2012. It timely in the context of the recently
announced review of
Magazines Ireland titles are being asked to publish 1 x 1/2 page advertisement each and the department has earmarked July, August and September as the months they would like to run the ad campaign.
Attached is a pdf of the artwork for the advert as well as the Indesign components for it. I would appreciate if you would pass this email and artwork onto your art director. You might like to send me his/her contact details I can deal with them directly.
Should you have any queries regarding copy please contact Alan Barnewell, Brindley Advertising, 55 Main Street, Donnybrook, Dublin 4. Ph: 01 7753400 email@example.com
We will need to monitor the adverts so you might let me know which issues it has run in.
Thank you for your assistance in this matter.
Magazine Recycling Ads
Click here to download half page horizontal. (740k PDF)
Click here to download half page vertical. (600k PDF)
Click here to download full page. (1.5MB PDF)
here to download.
Click here to download pdf version (788k)
here to download pdf version (2.8MB)
Irish press industry agrees historic new environmental, management standards
18 September 2009
Ireland's publishers, wholesalers and retailers have joined forces for the first time ever to agree a new set of environmental standards as well as a new code of practice designed to introduce greater efficiency and cooperation within the Irish press industry.
here to download press release (Word Doc 380k)