Publishing 360 - The Future for Magazines

Clyde Court Hotel, Lansdowne Road, Ballsbridge, Dublin 4.
Wednesday 24 April 2013 8am-1pm

About Publishing 360

The world of publishing continues to evolve with new and traditional forms combining to create multi-channel content. Publishers recognise the need to provide a multi-channel offering to remain successful in meeting ever-changing consumer demands. Keeping up with the changes in the world of publishing and staying ahead of the competition is essential to anyone involved in the industry.

Why Attend?

Publishing 360 is a conference created by, and for Irish magazine publishers to connect and keep up with the latest trends. Come along to find out what’s hot, and what’s next in the industry! Make sure your finger is on the pulse of developments; hear keynote addresses from industry innovators; catch up with experts and fellow publishers. As well as other topics, Publishing 360 will examine the integration of print and online strategies; revenue growth through product development; the re-definition and re-skilling of publishing roles; the balance between consumer and B2B strategies; the changing relationship with the audience and finding the best way or combination of ways to deliver content among the many options.

Who’s Speaking?

Among others, you will hear from Julia Hutchison, until very recently the COO of the newly re-branded Content Marketing Association and now at the Fresh Media Group, who will deliver a thought provoking ‘big picture’ analysis of the basic principles of new publishing;

Kerin O'Connor, the man behind the success of Dennis’ elegantly edited publishing phenomenon The Week, on creating a multi-platform brand with an increased following in print, as an app and on its website. The Week is the UK's most subscribed to news weekly, with a circulation of 194,000. It launched in 1995. In November 2011 it launched a daily news website and an iPad edition. This seminar will cover the strategy and results of these successful launches. Find out how they did it and why it worked.

Magculture’s Jeremy Leslie marshals a convincing collection of printed magazines, most of them highly specialised, which shout very loudly from the rooftops that the death of print has been grossly exaggerated;

Barry McIlheney will be taking the temperature of the industry with the results of the annual Publishing Futures survey;

Richard Stephenson, MD, Yudu examines the route to app success. Apps especially, and the digital space generally, don’t necessarily lend themselves to being a 'replica' of a print product. Readers often prefer print and expect the app to do something else that broadens their experience of the brand. Publishing brands must extend themselves rather than merely produce an iteration of what they do in print.

Who Should Attend?

Publishing 360 is the annual event for everyone involved in publishing whatever your role. There is something for the whole team whether you work in editorial or management, advertising or marketing, creative or circulation.

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