The magazines for Arnotts are high-end, stylish products and excellent examples of effective customer magazines. The titles have achieved continuous growth and the company increased the frequency of the magazine from one to four editions per year. They provide two editions for fashion and two for homewares. The magazine delivers material and content for the company’s national advertising campaigns and they have taken some of the magazine content and extended it into video and online content. The judges remarked that the magazines are consistently stylish products and a superb platform for the store to engage with its customers.
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