Press Release
ABC Ireland Report
18 February 2016
Commenting on the report Grace Aungier, CEO, Magazines Ireland said “Today’s ABC report turns a spotlight on the magazine brands at the core of our sector and serves as a reminder of their unique power in engaging and influencing readers, whether mass market or specialist interest. Magazine brands have shown great innovation in moving to serve their audiences across a variety of platforms in recent years. The attraction to professionally-created and intelligently-curated content under the banner of a trusted magazine brand is now stronger than ever. These latest ABC figures show yet again how magazine brands remain uniquely engaging as an environment for both editorial and commercial content”.
We asked some of Ireland’s leading publishers to give their reaction to the ABC Report:
“The latest ABC figures showed the continued strength of Irish magazines and Irish magazine publishers deserve credit for continuing to produce quality magazines in an increasingly challenging market. Magazines Ireland hopes that the next government will consider reducing the VAT rate on magazines and reviewing current postal charges. Over 750 people are directly employed in the sector with a further 3,000 jobs such as freelance journalists, photographers and models, reliant on the sector. With the proper framework we can help boost the Irish economy by creating more jobs and launching new magazines.”
Rebecca Markey, Chairman, Magazines Ireland.
“For the magazine industry in Ireland, these figures demonstrate the continued strength of our publications, reinforcing the power of Irish magazines to engage and influence millions of readers. At Harmonia, we’re delighted with these results. Once again we are the number one publisher of women’s magazines in Ireland selling more women’s magazines than all other publishers combined. We’re particularly pleased to note Irish Tatler’s increase in active sales, positioning it as the firm favourite amongst Irish women”
Ciaran Casey, CEO, Harmonia
“It’s been an incredible year for the magazine and we are all thrilled with the results of the ABC circulation figures. We have worked hard to establish the magazine in a very busy market and against some excellent competition, and in four years, we have achieved our target of becoming the Number 1 best-selling magazine in our category. To be ranked as Number 1 off the back of two Magazines Ireland Awards for Consumer Magazine of the Year 2015 and Journalist of the Year, is fantastic. The latest ABC results are a direct reflection of the hard work and dedication which has gone into the magazine at all levels.”
Jennifer Stevens, Editor, Irish Country Magazine
“One of the most interesting aspects of adopting a 360-approach to publishing is the huge impact it has had on our printed magazine sales. Our digital, experiential, social and print products feed into, and from each other resulting in an impressive increase for IMAGE Magazine. In the past year, we’ve noted that magazine circulation and print advertising revenues are up, and we credit this as largely due to the increased awareness our multi-channel strategy has brought to our titles. The significant growth in audience has, in turn, driven demand for the magazine, and introduced IMAGE to a whole new generation of readers.”
Clodagh Edwards, CEO, Image Publications
“We’re really pleased that our customers continue to enjoy the Tesco magazine and look forward to each issue’s enticing recipes and food inspiration. Now in its second year, the magazine is now established as the largest consumer magazine in the country with 149,000 copies.”
Harriet Sanders, Marketing Manager, Tesco Ireland
“I am delighted with the increased sales of RSVP Magazine which is a result of a very talented, committed and enthusiastic team. At RSVP we take nothing for granted, so we would like to say a big thank you to our readers and advertisers for their ongoing support and engagement, which is invaluable to us. We look forward to continuing success together in the coming years”.
Paula Lenihan, Director of Editorial, RSVP
Ends
About Magazines Ireland
Magazines Ireland is the association of magazine publishers and represents 38 Irish publishers who together produce over 185 magazines, both consumer, business and custom titles in print and on digital channels. For further information about Magazines Ireland, contact Grace Aungier, CEO, Magazines Ireland. Tel 01 667 55 79 or grace@magazinesireland.ie or visit www.magazinesireland.ie
