ABC News December 2018

The latest news from ABC – The Media Industry’s Stamp of Trust

Trusted data at a glance with new ABC certificates

We’re delighted to unveil our brand new certificate design, which has been developed to reflect the recent updates to our Industry Standards. (The video above is a short walkthrough of our new certificate).

Our new ‘at a glance’ certificates allow media buyers and planners to access trusted trading data more easily than ever before. Buyers can now see each brand’s top-line figures clearly highlighted on the first page – such as the quantity of actively purchased copies in the Consumer Magazine sector – and explore further breakdowns later in the certificate using colourful graphs and tables.

The new certificates will be released for the UK in 2018 and the Irish Council will be reviewing it then in relation to the Irish market.

Adam Crow, Head of Publishing at MediaCom, is the chair of the ABC Consumer Magazines Reporting Standards Group (RSG). He said, “ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with the ABC stamp of trust. This is reflected by the new certificates which present each media owner’s verified data in a clear & accessible format. This will no doubt further enhance their role as one of the key industry metrics we continue to rely on”. Read the full story here

Play the video above to hear from our CEO, Simon Redlich, as he gives a short review of 2017 for ABC and the industry.

Get ready for January…

Book a visit from our trainers

Suzy Saker, PR Manager, and Charlotte Brown, Senior Account Manager, have been on the road unveiling the new certificates and updating agencies and media owners about the latest changes.

If you’d like to book a session for your team, please email Suzy if you’re from an agency and email Charlotte if you’re from a media owner.

ABC for beginners

If you’re new to the industry or want a refresher on why ABC data is trusted and where to find it, try our Introduction to ABC online learning course. It’s free for media buyers and planners and you can add the learning to your CPD diary.

To register for the course, simply email Suzyto request the link.