The following change has been agreed to the ABC Reporting Standards for ROI Consumer Magazines:
Actively Purchased – Digital Edition copies
With effect from Reporting Periods ending 31st December 2015 total Actively Purchased copies will be reported for Digital Edition copies as they are for print.
Note:
– The Actively Purchased circulation analysed for each issue/month in the period will remain as the Actively Purchased print circulation
– If you are calculating whether you can exclude an issue because its sale is affected by reasons outside your control, you will use the combined print and Digital Edition Actively Purchased figures for the relevant issues.
The following change has been agreed to the ABC Reporting Standards for the ROI Business Magazines sector.
Using an alternative Basic Annual Rate (BAR) where no print only subscriptions available
A number of ABC Standards rely on the existence of a Basic Annual Rate (BAR) for a print subscription to establish how copies should be claimed and the evidence required.
However some publishers are now not offering separate print subscriptions, meaning there is no print subscription Basic Annual Rate (BAR). Therefore where print only subscriptions are not available and a print BAR does not exist (for example where subscriptions are only available as a print and digital package), you may now use, for ABC purposes, an “alternative BAR” figure, which is set at 75% of the annualised print cover price.
You can view details of the change and view the latest Reporting Standards on our Standards website www.abcstandards.org.uk.
