Coverage of Publishing 360 in the Independent

Michael Cullen discusses Alan Cox’s talk from Publishing 360, The Tactile Advantage, on the Independent.ie.

Head of Core Media, Cox spoke about the strength and endurance of magazines, and the strong advantage they have over digital. People like things they can touch and smell. From that new car smell, to the revival of vinyl, to the reason we prefer Coke from a glass bottle, our senses play an important part in our consumer choices. Magazines must play to these strengths.

To read the article, visit – http://www.independent.ie/business/media/cox-touches-on-magazine-issues-31201246.html