Rebecca Markey, Chairman, Magazines Ireland said: “Magazine brands have shown great innovation in moving to serve their audiences across a variety of platforms in recent years, and these latest ABC figures show yet again how the magazine format remains uniquely engaging as an environment for both editorial and commercial content.
“With developments in technology and changing reading patterns magazine media brands now have to be available across a whole range of platforms. Today’s figures show a sustained demand for the printed product. Readers like to touch, feel and smell the printed magazine. But that is against a backdrop of growth in other areas.
“Digital Editions have established themselves as an important part of the market as more and more of us are reading magazines on iPads and mobile. Magazine websites, apps and social media all provide immediate connection with large audiences.
“Live events are growing in importance as consumers seek real connections with their interests and passions and the magazine brands that reflect them. Native Advertising; Editorial Partnerships and Content Marketing are all increasing in both print and digital formats. So advertisers and clients have more opportunities to work with magazine publishers who have the expertise in to execute creative campaigns in magazine brands and amplify them across multiple platforms.
Grace Aungier, CEO, Magazines Ireland said, “In certain markets and among key demographic groups, the attraction to professionally-created and intelligently-curated content under the banner of a trusted magazine brand is now stronger than ever.
“Sitting alongside these strong circulation figures are other studies which reinforce the strength of magazine brands. We know that 7 out of 10 adults read a magazine regularly, that’s an audience pool of 2.5 million people who love their magazines.”
Ends
About Magazines Ireland
Magazines Ireland is the association of Irish magazine publishers. It represents 38 publishers who produce over 178 Irish magazine media brands including consumer, business to business and contract titles across multiple platforms.
