The main sections amended includes new rules for the advertising of e-cigarettes, food advertising, alcoholic promotions and the use of children in adverts.
E-cigarettes must be advertised in a socially responsible way and cannot promote or contain tobacco related products or show tobacco products in a positive light.
Food companies must not advertise promotional offers to preschool and primary school children and promotional offers aimed at older children should not entice excess consumption of the product.
In relation to alcohol advertisements (including online and social media/apps) anyone who is under twenty-five or looks to be under the age of twenty-five cannot appear in adverts. Digital media, including apps, that promote an alcohol brand should be age-gated through an Age Verification System. If a soft drink is promoted as a mixer a responsible and moderate consumption message should apply as it should in all alcohol promotions and advertisements.
Chairperson of Magazines Ireland, Rebecca Markey said: “Magazines Ireland has always advocated responsible advertising and our members have worked closely with the advertising industry and with other interested parties to make sure the ASAI Code of Standards is upheld.”
Magazines Ireland members will be attending a series of Information Sessions for industry practitioners later this month on the changes to the Code.
