Magazines Ireland hosted the third of its Meet the Editors lunches for the leading PR companies at Dublin City Library & Archive on Thursday, October 9, 2014.
There was a great turnout of PR companies at the event, which the association is hosting to promote the power of magazine brands to PR companies.
Editors Gerry Daly, The Irish Garden; Niall Stokes, Hot Press; Kennas Fitzsimon, IFP Media;Jennifer Stevens, U Magazine; Catherine Lee, RTE Guide and Melanie Morris, Image entertained the guests with their own stories demonstrating the power of both business and consumer magazine brands, and the opportunities available to PR companies for creative collaborations with magazines brands.
Grace Aungier, Magazines Ireland CEO, made a short presentation on the power of magazine brands and outlined the unique relationship that readers have with their favourite magazines. She talked about how magazine brands inspire and influence their readers; the high levels of trust and engagement they generate and how they reach sizeable audiences that are receptive to both the editorial and advertising content. She outlined a range of creative opportunities for clients and advertisers in magazine brands including editorial partnerships; content marketing; events and sponsorship in both print and on digital platforms.
Some of the PR companies in attendance were Burrell Marketing, Kennedy PR, Host PR, Fleishman Europe, Pembroke Slattery Group, Drury PR, Wall2Wall and Presence.
More pictures of the lunch will be at http://www.magazinesireland.ie/news-current.html and be sure to visit our Facebook page for more from the day.
Further details about Magazines Ireland are available from Grace Aungier, CEO, Magazines Ireland
Tel 01 667 55 79 or grace@magazinesireland.ie
Photography by Christine Maguire christine@magazinesireland.ie
