Our panel and topics for 2016 were…
Google – Friend or Foe?
Google has rewritten the rules not just for the advertising business, but also the entire publishing industry. To survive online, today’s journalists need at least a working knowledge of SEO, while their co-workers in magazine sales departments grapple with the competition from AdSense. How can publishers work with Google to optimise their online business activity?
Anthony Nakache, Director of Online Partnerships, will bring delegates up to date on how partnerships work, and answer questions on how to get working more with Google to monetise the online communities which characterise most magazines’ readers.
Anthony Nakache
Anthony joined Google 7 years ago and as of June 2015 has been a member of the Dublin Leads Core. After leading the Sales and Account Management team for Strategic EMEA partners, he is now the head of the Online Partnerships Group in EMEA. His team is helping publishers all over EMEA make the most out of Google monetization solutions. Before that, Anthony was in charge of developing Google’s relationships with media agencies in France and SEEMEA (Southern & Eastern Europe, Middle East and Africa). Prior to joining Google, Anthony worked in Sales and Business Development in the IT consulting industry. He holds an MBA from INSEAD and a bachelor’s degree in Telecommunication.
Editing magazine brands for a multimedia world
In 2016 the mark of an editor’s success isn’t circulation figures and editorial flair alone. Marie Claire’s Editor-in-Chief, Trish Halpin, takes us behind the scenes of the iconic fashion glossy to reveal how she creatively connects with her audience across multiple channels and platforms, and the role of the editor in helping to drive a brand’s commercial success.
Trish Halpin
Trish Halpin is editor-in-chief of Marie Claire, the market-leading women’s glossy for which she was voted BSME (British Society of Magazine Editors) Editor of the Year in 2013. She has also edited fashion title In Style and lifestyle glossy Red, where she won the BSME award in 2003 and 2005. A patron of children’s charity Rainbow Trust, Trish lives in South West London with her husband, photographer Neil Cooper, and their twins Esmé and Kit.
It’s time to teach the world to sing again
Ogilvy & Mather CEO, JP Donnelly on why advertising is still the fundamental foundation for brand building strategies and the only real meaningful weapon in a growing and competitive market environment. JP explores how publishers of both B2B and consumer titles can leverage better their strengths and qualities in forming a new relationship with Brands and Agencies, as well as some of the key principles that even publishers need to be considering in building their own brand.
JP Donnelly
JP Donnelly is Group Chief Executive of Ogilvy & Mather Group, which includes Ogilvy & Mather Advertising, Geometry@Ogilvy, Wilson Hartnell and Mindshare. He is also Head of Country for WPP Ireland, which is the largest communications and marketing group in Ireland employing almost 500 people. JP spent 10 years as a Board Member of the Craft Council of Ireland, he was also Chairman of the Marketing Institute of Ireland and a Fellow of UCD Michael Smurfit Graduate Business School, as well as a member of their Emeritus Board. JP is currently a Board member of ISPCC and Childlin, and the Commercial Committees in UCD Rugby Club and Leinster Rugby
Creativity Matters
Philip Thomas, CEO, Cannes Lions Festival is all about Creativity Matters. Philip’s presentation will outline the importance of creativity, prove its effectiveness, and highlight the biggest trends from the 2015 Cannes Lions International Festival of Creativity. This presentation will showcase award-winning creative work from around the planet and not just underline the importance of creativity in driving effectiveness but demonstrate its direct link with driving overall business success.
Philip Thomas
Philip Thomas is CEO of Lions Festivals. He began his career as a journalist, working on national and international magazines and newspapers, and editing Empire, the UK’s biggest-selling movie magazine, before moving into publishing.
He was Managing Director of FHM Worldwide, taking the UK edition of the iconic men’s magazine to more than 700,000 per month, establishing it as Europe’s biggest-selling monthly magazine, and launching editions throughout the world.
He was appointed Managing Director of Emap’s Australian and South East Asian division, based in Sydney for three years before returning to the UK, and in November 2006 was appointed Chief Executive Officer of Cannes Lions International Festival of Creativity.
The division now runs six Festivals: Cannes Lions, Eurobest, Dubai Lynx, Spikes Asia, Digital Asia and the Asian Marketing Effectiveness Festival. He is a member of the World Economic Forum’s Global Agenda Council on the Future of Media.
State of the Nation – Publishing Futures
PPA CEO Barry McIlheney presents the highlights from the sixth annual PPA Publishing Futures survey where every year they canvass leading publishers for their views on key trends and challenges, and find out where they are on turnover, headcount, confidence levels, etc. The results from this year’s survey are just in and there are plenty of nuggets for both B2B and Consumer brands.
Barry McIlheney
Barry McIlheney began his career in magazines at IPC’s Melody Maker before being appointed Editor of Smash Hits and going on to become launch Editor of Empire, Publishing Director of emap’s music and film titles, and then Managing Director of emap metro. In 1999, he led the launch of heat magazine and later that year moved to Paris to oversee the launch of FHM France. He returned to the UK in 2000 as Chief Executive of emap elan, the company’s women’s magazine division, and in 2003 became Editor-in-Chief of emap consumer media. Barry was appointed CEO of the PPA on February 1, 2010.
Get into the Scene with a Magazine
Dave will present a view on how the magazines medium is tapping into the readers’ personal relationships, developing new channels, embracing data and driving effectiveness.
Dave Harland
Having been brought up in Belfast and schooled in Methodist College Belfast and Durham University, Dave has worked in advertising for over 25 years, starting out in SSCB:Lintas London, before heading back to Irish shores to open up a local Initiative Media office in Dublin in 1994. In 2005, Dave founded Omnicom Media Group as a stand-alone media agency and it has been the fastest growing network each year since inception. Dave is a Founder of The Brainfood Store, an event management company which focuses on bringing high quality speakers and leaders in business and marketing together to discuss and share learnings and experiences. In addition, he has been for the past 7 years, a Board Member of the Dublin Fringe Festival, Ireland’s largest multi-disciplinary arts festival.
