Internet advertising spend is poised to unseat television adspend as the Number 1 advertising category across the world according to FIPP’s new report on Digital Revenue Trends. This momentous transition is driven by growth in PC-based internet and especially mobile internet advertising. Meanwhile, ecommerce and digital subscriptions, as well as video, programmatic and native advertising all forecast a vibrant future of digital revenue making for publishers. The FIPP Insight report on Global Digital Revenue Trends investigates the opportunities for media and presents case studies from Local Media Consortium’s digital advertising exchange, Blendle’s pay-per-article start-up and the New Yorker’s paid content approach as well as the adspend fingerprint for the media mix in each region of the world and selected countries within those regions.
The Global Digital Revenue report is one in a series of in-depth special reports from FIPP Insight and World Newsmedia Network (WNMN). Each report is packed with data charts, commentary on trends and practical and practical, usable case studies and are free to Magazines Ireland members to download.
Download this report
