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Report on Magazines Ireland's Publishing 360 Conference in Marketing.ie May 2013
Posted 24 May 2013
Click here to download Report.
Gerry Daly awarded Lifetime Achievement Award
Posted 24 April 2013
Gerry Daly was presented the Magazines Ireland Lifetime Achievement Award at a ceremony in Dublin on 23 April. The award was presented by Duan Stokes, Chairman, Magazines Ireland.
Originally from Enniscorthy, Co. Wexford, Gerry Daly joined RTE Radio as a Senior Radio Producer in 1979 and created the RTÉ Radio programme 'Ask About Gardening' on which he chaired the panel of experts. From 1984 to 1995, his 'Room Outside' programme on RTÉ Television and 'Greenfingers' for RTÉ and BBC Northern Ireland set records for garden television audiences that have still not been surpassed. In 1989, he set up a private garden design consultancy and a nursery producing choice trees and shrubs. He is a founder member of the Garden and Landscape Designers Association and a member of the International Plant Propagators' Society. For over twenty years he has been the gardening columnist for the 'Sunday Independent' and the 'Irish Farmers' Journal'. In 1992, he co-founded 'The Irish Garden'- Ireland's best-selling garden magazine, of which he is currently Editor.
Commenting on his award Gerry said he was “chuffed to receive the award especially as it was awarded by his peers in the magazine industry”.
Previous
winners of the Award include Niall Stokes of Hot Press and Kevin Kelly
of Image and Checkout Magazines.
For further information please contact Grace Aungier grace@magazinesireland.ie
Posted 5 April 2013
The inaugural Irish Tatler Business Academy takes place on May 2 at the Convention Centre Dublin. Designed to inspire, inform and transform, successful businesswomen will teach delegates how to reach their full potential.
Top Irish and international speakers will share their insights and experience on how to succeed in business. The speakers will share the biggest hurdles they faced on their rise to the top; the times their confidence took a knock and how they learned to turn a problem into an opportunity.
Confirmed speakers include Louise Phelan (Paypal) Paula Fitzsimons (Fitzsimons Consulting) Davina Green (Rocket Fuel) Julie O’Neill (Join the Dots) Dr Emmeline Hill (Equinome)
The Irish Tatler Business Academy is an opportunity for
women at all levels of their career – those starting out and those
already on their way to the top – to discover their inner potential.
The 1 day business academy is also a great opportunity to create valuable
business contacts
through face-to-face time with speakers and other delegates.
"Now more than ever we need to celebrate great women in Ireland and ensure that women have inspirational female role models to learn from.”commented Norah Casey Harmonia CEO.
Two plenary sessions with top female businesswomen will take place throughout the day chaired by Norah Casey. Breakout sessions covering topics such as marketing, finance, funding, career progression a business planning will also take place so that delegates can get more personal tuition and be free to ask questions.
Delegates will also be in with the chance to win a €10,000 business package for their company.
Ticket price €95 / light lunch included, Book your place today at www.irishtatlerbusiness.com or call 01 2405336.
Panel speakers:
- Louise Phelan –Head of Paypal (Ireland)
- Ros Hubbard - Casting Director
- Danuta Gray -Chairman of Telefonica O2
- Dr Rhona Mahony, Master of National Maternity Hospital Holles St
Workshops:
- Dr. Emmeline Hill - co-founder and Chairman - Equinome
- Julie O’Neill – Join the Dots
- Paula Fitzsimons – Going for Growth
- Imelda Reynolds - Partner and Chair of Beauchamps Solicitors.
- Davina Greene - Coach and Leadership Consultant- Rocket Fuel
- Clodagh Higgins - Founder and owner - Get Focused Consulting
- Margaret Nelson – CEO, FM104
- Sonya Lennon – Stylist
- Marie Chawke – General Manager Aghadoe Heights
For further information contact: Michelle Morrisroe – PR
Harmonia 01
2405351 / 0868796532 / mmorrisroe@harmonia.ie
FIPP: Worldwide Media Marketplace, 14-15 May 2013
Posted 5 April 2013
Click here to view full details
Nielsen Ireland News & Insights
Posted 22 March 2013
Cash-strapped, we paid off debts and spent less in Q4 2012
Private Label sees +8% growth (versus -1% Branded)
Christmas 2012: Irish shoppers economised, spent less and shopped later
Media and Digital Influence on Buying New Products
Celebrity Magazine RSVP increases sales by 28%
Posted 22 February 2013
The recently released ABC readership figures for Ireland have shown a major increase for celebrityand lifestyle magazine RSVP. Now officially Ireland’s fastest growing magazine, RSVP has recorded a sharp increase of 28% in the official ABC figures from July to December 2012.
RSVP is now Ireland’s number one print and online celebrity magazine, covering the social scene from the four corners of Ireland, fashion and beauty, celebrity interviews with major Irish and International stars and with an up to the minute on-line presence the envy of other magazines.
Editor Paula Lenihan stated " In 2012 we made a decision to focus on our on-line presence, to keep in touch with our readers in between publications. We introduced a successful iPhone and Android App and have developed a very interactive Facebook and Twitter presence with a combined following of 14,000. Our online presence has brought us closer to our readers and this has paid off in sales of our magazine in stores across the country and really shows that to survive in the traditional world of media sales, the on-line platforms need to be embraced and used to the fullest. Now as well as a 28% increase in traditional sales, we have Ireland’s most popular magazine website with over 200,000 unique visitors every month, delivering over 1 million page impressions."
Paula added “We have a great team, which we have added to during the year and they are constantly updating the website and our social media pages with up to the minute Irish and International celebrity news. Also with offices in Dublin and Cork, we can keep a better eye on what is happening around the country as well as in the capital, which is important to our readers and advertisers.”
The magazine has a number of ambitious plans for 2013, including the official launch of the Website in March and has just announced another initiative to boost sales even further, by dropping the price of the magazine from €2.85 to €1.95. Paula explained "Through all our on-line activity we were able to get closer to our readers and we listened to their feedback. We know they like to switch off by taking time out and catching up with all our news on-line, but also look forward to picking up the physical magazine every month, which has even more content and covers so many more topics. Cost is important to our readers and by reducing the price, we are making the magazine more affordable for everyone – now there is no reason not to have at least have one treat once a month by picking up RSVP Magazine!"
ASAI extension of digital remit
Posted 18 December 2012
Dear All,
Thank you for attending the ASAI’s Information session last week on the extension of the Code’s remit to non-paid for space online under an advertisers control. A copy of the presentation is attached.
We hope that you found the presentation useful. If you have any questions that were not addressed, please let us know. While we will share our answers with everyone, we won’t identify who asked the question.
If you have any feedback on the session, we like to hear it.
Regards,
Orla Twomey
Assistant Chief Executive
Publishers’ Information Session, National Library of Ireland, 18th October
Posted 17 October 2012
Date: Thursday 18th October 2012 @ 1.30
After seven years Google and the American Association of Publishers have reached an agreement on their court case. However, the case between Google and the Writers Guild is still on going. How does this out of court settlement affect publishers and where to now for the Google Books project?
ICLA is holding a seminar on Thursday 18th October at 1.30 am in the National Library of Ireland which will bring you through the latest developments in Google Books. We will also address the issue of Orphan Works and Ireland’s participation in the EU funded ARROW project
To register for this free
seminar please email info@icla.ie
14th Cleraun Media Conference, Dublin
10 October 2012
Conflict Resolution Journalism & Professional Integrity
and Ethics
Fri 19th Sat 20th Sun 21st October 2012
www.cleraunmedia.com
Irish construction magazine rebrands as Passive House Plus, launches UK edition
08 October 2012
Ireland’s most widely read construction magazine is to rebrand as ‘Passive House Plus’ and expand into the UK, Dublin-based publishing company Temple Media Ltd. announced today (Monday, 8 October 2012).
Award-winning green building magazine Construct Ireland is being rebranded in a move the company says is designed to reflect the global construction sector’s shift towards energy efficient building & upgrading as well as the growing interest in the passive house standard, the world’s leading low energy building benchmark.
The first issue of Passive House Plus - published as an Ireland-only edition – will be available in leading newsagents nationwide from Tuesday, with a total print run of 12,000 copies split 50/50 between newsagents and the industry. The magazine will be published in separate Irish and British editions from December 2012. Both editions will also be available to purchase in digital form, another new development for the magazine’s publishers.
Irish companies are beginning to capitalise on passive house for export markets. Window manufacturer Munster Joinery has achieved the highest form of passive house certification, enabling it to export into North America, the UK and Europe. Irish structural panel manufacturers such as Dempsey Timber Engineering, Cygnum, Eco Homes, MBC Timber Frame, Kingspan Century, Thermowall, Sip Energy Ireland & Scandinavian Homes have made inroads into the UK and further afield with passive house-type specifications.
Ireland has developed the world's first passive house trades person course, at FÁS in Ballyfermot, and boasts 215 certified passive house consultants - the highest number of any country in the world other than Germany.
“The decision to rename the magazine after ten years reflects a market shift,” explained editor/publisher Jeff Colley.
He continued: “Passive house is the antithesis of the poor quality construction that abounded during the boom. The industry’s brand has taken a hammering in light of Priory Hall, pyrites, and the tens of thousands of people stuck with poorly built homes that they paid over the odds to buy. By embracing passive house, the industry’s starting to show that it can produce genuinely world class buildings in terms of comfort, health, energy saving and overall build quality. It’s the only way for the industry to repair its ruined brand.”
According to Colley, the decision to back passive house has been on the cards since Construct Ireland’s special issue on the passive house standard in September 2011.
He explained: “That was our most successful issue ever – and at a time when other construction magazines were going to the wall. We had our highest ever advertising and magazine sales totals, and double the number of reader enquiries.”
A recent analysis from the magazine’s reader enquiry system shows that 76% of readers building new homes and 51% of readers with upgrade and extensions projects are aiming to build to or close to the passive house standard. “Our readers have grown increasingly knowledgeable,” said Colley. “They’re either looking to build passive houses or build as close as possible to that standard.”
Colley said that although the rebranded magazine will focus on passive house, it will also cover other aspects of sustainable building such as green materials, water conservation and renewable energy. “We’re not going to be single-mindedly focused on passive house. People who build passive houses tend to want to address other aspects of green building too, so we have to cater for that. The beauty of passive house is that it’s all about taking a robust, integrated approach. It’s not just about cutting energy use, but doing so while improving indoor air quality and comfort, and improving the durability of the building.”
Temple Media Ltd was founded in September 2002, with the first issue of Construct Ireland published in January 2003. The company currently employs five people at its offices in Blackrock, Dublin. According to publisher/editor Jeff Colley, the establishment of a sustainable building magazine in the throes of the Celtic Tiger necessitated a stealthy approach. “The industry wouldn’t have taken us seriously at the time if we’d had an overtly green name,” he said. “Clearly the market wasn’t focused on quality at the time, let alone on green issues.”
Colley and Construct Ireland picked up Green Awards in 2009 for their work on developing and advocating the “pay as you save” model for financing energy upgrades. Colley & eco architect Duncan Stewart are co-founders of Éasca, the Environmental and Sustainable Construction Association, an organisation set up to promote expertise in sustainable building.
Digital media measurement is becoming a standards-free zone. Should we worry?
04 September 2012
I listened with interest to Richard Saul Wurman, the gadfly of information architecture, at theThe Economist‘s Ideas Economy: Information 2012 conference. The creator of TED Talks was discussing the need for standards in how we measure and map our world – in order to better understand it. Without a “common language” we are unable to make sense of things readily. The interview struck a chord. Amid all the excitement about tablet technology, we are in danger of missing a fundamental requirement – that of measuring the success (or otherwise) of our endeavours in a systematic and standardised way.
Digital publishing is enjoying a boom. Flick through recent blog posts on this site, and many will focus in on tablet technology – what this means for the reader (leaning back), the advertiser and the media owner. The merits of a “digital first” policy must surely have featured on every media organisation’s boardroom agenda. Everyone wants to join the game but how does the industry as a whole get a sense of the performance of this new channel?
There are many lessons about speed, innovation and customer focus that traditional media can learn from digital, but in one area the traditionalists are far better: giving clear comparable transparent data to agencies and advertisers to help them with their advertising decisions. Print publishing has established standards to allow media owners to showcase performance covering the various types of business model – from “freemium” to paid subscriptions. The industry comes together on a regular basis to agree to these standards and evolve them over time. As Wurman articulates, standards are vital when you are in the business of measuring anything. Standards decide what counts; they set the benchmark and enable meaningful comparisons and conclusions to be drawn.
Online should be the most accountable channel, but all too often it falls short. True, there are a vast number of variables to be considered as consumers take advantage of the diversity of digital: multiple devices – laptop, mobile or tablet, multiple locations – work, home or on the move, multiple access routes – via social media, search engines or subscription. These can seem almost endless.
But as fragmentation grows, and the number of channels and platforms proliferates, measurement standards must follow. It’s up to the industry to come together to define what counts. No one is saying this should be to the exclusion of all other data but a standardised baseline will help the industry make sense of this channel. This means bringing those involved to the table to agree the industry standards – buyers, sellers, media owners and infrastructure providers, but also widespread adoption of those industry benchmark metrics.
In the short term, digital media is
enjoying rapid growth. And in a period of growth it’s easy to overlook
a standardised approach to measurement – this
will become a bigger question if and when the cracks appear. No industry
wants to be accused of being opaque when it comes to proving performance,
but there is a real and present risk that digital media measurement
is just that. This is what buyers want and the industry should provide it – or
else we will all be cast adrift in a heaving sea with no map or compass.
As to what we measure…that’s for another time, perhaps.
Magazine World Update: July2012
12 July 2012
Click here to view newsletter.
12 July 2012
Click here to download. (PDF 168k)
The economic impact of Advertising in Ireland -Report by AECOM
10 July 2012
Click here to download. (PDF 6MB)
Press Ombudsman invited to attend Leveson Inquiry
06 July 2012
The Press Ombudsman, Professor John Horgan, has been invited
to give evidence to the Leveson Inquiry into the Culture, Practice and Ethics
of the Press in Britain.
The Chairman of the Press Council of Ireland, Mr. Dáithí O’Ceallaigh,
said yesterday that this invitation represented important recognition
of the work that had been done by the Council and the Office of the Press
Ombudsman in Ireland, and of the foresight and commitment of the press industry
in Ireland in supporting these structures at a time of great challenges to
journalism.
Professor Horgan’s evidence will be given as part of Module 4 of the Inquiry, which will be considering the way forward for the future of press regulation in Britain. He will attend the Inquiry at 11.30 a.m. on Friday 13th July.
On a number of occasions since the Inquiry
opened in November 2011, some witnesses – and the Chairman, Lord Justice
Leveson – have
referred positively, and with considerable interest, to various aspects
of the structure of the Irish Press Council and the Office of the Press Ombudsman.
These were established in the summer of 2007, and were formally recognised
by Dáil and Seanad Eireann following the passage by the Oireachtas
of the 2009 Defamation Act.
The Leveson Inquiry, according to its terms of reference, will make
recommendations on the future of press regulation and governance in
Britain consistent with maintaining freedom of the press and ensuring
the highest ethical and professional standards.
Lord Justice Leveson said, when he opened the hearings on 14 November 2011: “The press provides an essential check on all aspects of public life. That is why any failure within the media affects all of us. At the heart of this Inquiry, therefore, may be one simple question: who guards the guardians?”.
The proceedings of the Leveson Inquiry may be followed live on the weblink to be found at http://www.levesoninquiry.org.uk/. Transcripts of evidence are available, after a short delay, on http://www.levesoninquiry.org.uk/evidence/
Cookie Directive Sunday Business Post June 2012
05 July 2012
Click here to download. (692k PDF)
Deloitte State of the Media Survey
18 June 2012
http://www.youtube.com/watch?v=Gpm4L8l572s
Tesco Extends its Range of Irish Magazines
14 June 2012
Magazines Ireland and Tesco have come together to increase the range of Irish magazines available in Tesco stores nationwide from 18 June 2012.
Tesco Ireland CEO, Tony Keohane said “we commissioned Lucid Direct to revamp our magazine newsstand category to increase the number and range of Irish magazines available to customers. This latest investment in Tesco stores once again highlights our commitment to Ireland. The new range will improve customers’ shopping experience and offer a better choice of magazines reflecting our customers’ needs.”
Duan Stokes, Chairman Magazines Ireland said “we are delighted to work with Tesco to increase the range of Irish magazines. Irish readers are hugely loyal to Irish magazines which are much more relevant to them than imported titles. Irish magazine publishing is a vibrant industry despite intense competition on the newsstand from imported titles. Most Irish-produced magazines are market leaders in their categories and outsell their UK and US counterparts. In a market flooded with imported titles, Irish magazines, whether they are home interest, gardening, music, food, lifestyle, TV listings, fashion, beauty or business titles, are much more relevant to Irish readers and reflect the unique culture of Irish society. This month alone sees the launch of two new titles Emerald Crosswords from Zahra Publishing and Opportunities Abroad from Harmonia”.
Magazine publishing is an important source of revenue to the Irish exchequer. Irish magazine publishers contribute €250-€300 million to the Irish economy annually; €75-€100 million of which is paid in taxes. There are over 1,250 people directly employed in the magazine industry with a further 4,500 jobs, such as freelance journalists, photographers and models, reliant on the sector.
Irish magazines available on the Tesco newsstand include RTE Guide; Woman’s Way; TV Now; Hot Press; VIP; Irish Tatler; RSVP; Image; U; Stellar; KISS; Easy Food; House& Home; The Irish Garden; Prudence; Irish Country Magazine; Easy Health & Living; Easy Parenting; Image Interiors; Irish Kitchens; Confetti; Business Plus; Maternity & Infant; Eolas; Irish Bathrooms; Food & Wine; House; WMB; SelfBuild Extend & Renovate and Construct Ireland.
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