We have made sure to include experts from all areas of publishing: Vendors, Consultants and Publishers. Each expert brings a different perspective and a different passion to the table which means you will go back to your office having learned something new.
The Tactile Advantage
Alan Cox, CEO Core Media
In a digital world of zeros and ones, there is an advantage to a media platform that can be held, touched and even smelled! While it is essential for all media owners to embrace the digital world, the staying power of the physical product should not be underestimated. Alan will explore this tactile benefit in his talk.
10 Key Themes for Publishers in 2015
Chris Llewellyn, CEO & President of FIPP
Today’s media environment sees the relationship between audience, technology, content and brand becoming increasingly complex. What are the key trends and issues that are arising in this omni-media world, and how specifically is the magazine media industry adapting? President & CEO of FIPP, Chris Llewellyn will present 10 of the key themes that will shape the industry’s future.
Managing a Changing Business
Jim Bilton, Managing Director of Wessenden Marketing & Brandlab Research
We know that the world is changing, but what on earth do we do about it? The key take-away from Jim’s session will a checklist of the key issues that every CEO (B2B or Consumer; sitting in Dublin, London or New York) needs to have…..not the answers, but the questions! Jim will also give us an insight into what UK publishers are setting as their priorities for the next year or so.
Multi-Platform Magazine Brands and their Connected Customers
Lynne Springett, Insight Director, Time Inc. (UK) Ltd.
The core strengths of magazine brands remain as strong as ever: original, premium content trusted by its readers. What has changed though is how, and where, people consume this content, giving us as publishers more opportunities to interact and engage with consumers than ever before.
Through our Connected Consumers research initiative we’re able to understand how consumers are connecting with all this content across multiple touchpoints (including apps, digital editions, web, mobile and of course print), helping us work with advertisers to leverage the combined strength of our magazine brands.
MEET THE MILLENIALS
Marketers and media companies are obsessed with “millennials.” They’re desperate to figure out what 18-34 year-olds want and do, especially when it relates to the internet. Our panel of Millennials will be quizzed about their media consumption. Where are they getting all their info? What platforms work best for what content? How are publishers keeping up with their demands?
