Google has rewritten the rules not just for the advertising business, but also the entire publishing industry. To survive online, today’s journalists need at least a working knowledge of SEO, while their co-workers in magazine sales departments grapple with the competition from Adsense. How can publishers work with Google to optimise their online business activity? Anthony Nakache, Director of online Partnerships at Google, will bring delegates up to date on how partnerships work, and answer questions on how to get working with Google to monetize the online communities which characterise most magazines’ readers.
Anthony Nakache joined Google 7 years ago and as of June 2015 has been a member of the Dublin Leads Core. After leading the Sales and Account Management team for Strategic EMEA partners, he is now the head of the Online Partnerships Group in EMEA. His team is helping publishers all over EMEA make the most out of Google monetization solutions. Before that, Anthony was in charge of developing Google’s relationships with media agencies in France and SEEMEA (Southern & Eastern Europe, Middle East and Africa). Prior to joining Google, Anthony worked in Sales and Business Development in the IT consulting industry. He holds an MBA from INSEAD and a bachelor’s degree in Telecommunication.
