Dave will present a view on how the magazine medium is tapping into the readers’ personal relationships, developing new channels, embracing data and driving effectiveness.
Having been brought up in Belfast and schooled in Methodist College Belfast and Durham University, Dave Harland has worked in advertising for over 25 years, starting out in SSCB:Lintas London, before heading back to Irish shores to open up a local Initiative Media office in Dublin in 1994. In 2005, Dave founded Omnicom Media Group as a stand-alone media agency and it has been the fastest growing network each year since inception. Dave is a Founder of The Brainfood Store, an event management company which focuses on bringing high quality speakers and leaders in business and marketing together to discuss and share learnings and experiences. In addition, he has been for the past 7 years a Board Member of the Dublin Fringe Festival, Ireland’s largest multi-disciplinary arts festival.
