Ogilvy & Mather CEO, JP Donnelly on why advertising is still the fundamental foundation for brand building strategies and the only real meaningful weapon in a growing and competitive market environment. JP explores how publishers of both B2B and consumer titles can better leverage their strengths and qualities in forming a new relationship with Brands and Agencies, as well as some of the key principles that even publishers need to be considering in building their own brand.
JP Donnelly is Group Chief Executive of Ogilvy & Mather Group, which includes Ogilvy & Mather Advertising, Geometry@Ogilvy, Wilson Hartnell and Mindshare. He is also Head of Country for WPP Ireland, which is the largest communications and marketing group in Ireland employing almost 500 people. JP spent 10 years as a Board Member of the Craft Council of Ireland, he was also Chairman of the Marketing Institute of Ireland and a Fellow of UCD Michael Smurfit Graduate Business School, as well as a member of their Emeritus Board. JP is currently a Board member of ISPCC and Childline, and the Commercial Committees in UCD Rugby Club and Leinster Rugby.
