{"text_format":"1","workbook":"xlsx","n_sheets":9,"sheets":["Summary","All Media Trends YTD 2014","Sheet1","Magazines by Title YTD 2014","All Media & Press Latest 3 Mnth","Top Magazine Categories YTD","Top 100 Advertisers YTD","Top 100 Brands YTD","Monthly AdSpend Tracker"],"not_rendered":{"charts":0,"images":3,"macros":1,"external_links":0,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

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[]
[]
[]
[]
[]
[]
[null,null,null,"May Report for Magazine Ireland"]
[null,null,null,"Nielsen AdDynamix data:  ending December 2014"]
[]
[null,null,null,"All Media Trends YTD 2014",null,null,null,null,null,null,"Top 100 Magazine Advertisers YTD"]
[]
[null,null,null,"Magazines by Title YTD 2014",null,null,null,null,null,null,"Top 100 Magazine Brands YTD"]
[]
[null,null,null,"All Media & Press latest 3 month trends",null,null,null,null,null,null,"Monthly AdSpend Tracker"]
[]
[null,null,null,"Top Magazine Categories YTD"]

{"sheet":"All Media Trends YTD 2014","index":1,"n_rows":38,"n_cols":6,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - All Media YTD , run on Wednesday, 20 May 2015 at 23:13"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Media Type down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - All Media Excluding UTV NI & C4 NI"]
[]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",817940412,777772740,5.16,40167672]
["Newspapers (Natl & Reg)",311784465,308987622,0.9,2796843]
["TV Excluding UTV, Ch4",286538323,269782800,6.21,16755523]
["Outdoor",96946545,85997814,12.73,10948731,"New Outdoor Format 'Targeted Media' added in April '15, Data available from 01.01.14"]
["Radio",73382446,78217415,-6.18,-4834969]
["Magazines",27377434,27891403,-1.84,-513969]
["Internet",13217414,0,0,13217414,"Data only available from 01.10.14"]
["Cinema",8693785,6895686,26.07,1798099]
[]
[]
[]
[]
[]
["Report Magazine Ireland - Press Media Split YTD, run on Wednesday, 20 May 2015 at 23:15"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Press Media Split"]
[]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",339161899,336879025,0.67,2282874]
["National Press",221264279,221111542,0.06,152737]
["Regional Press",90520186,87876080,3,2644106]
["Magazines",27377434,27891403,-1.84,-513969]

{"sheet":"Sheet1","index":2,"n_rows":3,"n_cols":1,"rows_kept":3,"cut":false,"hidden":true,"merged":[]}
[11]
[1]
[1]

{"sheet":"Magazines by Title YTD 2014","index":3,"n_rows":86,"n_cols":6,"rows_kept":86,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazines Ireland - Magazine Split, run on Monday, 18 May 2015 at 16:28"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Media (top 100 and summary of others) down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group and Item"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
["Media Group","Media Item","Expenditure ","Expenditure Last Year","Expenditure % Year on Year"]
["Grand Total","Total",27377434,27891403,{"$f":"(C13-D13)/D13*100","v":-1.8427506138719518}]
["Consumer","Total",19819198,19765034,{"$f":"(C14-D14)/D14*100","v":0.27403949823713941}]
["Consumer","Image (A4) Roi",2403104,2355520,2.02]
["Consumer","Rte Guide (A4) Roi",1685461,1667795,1.05]
["Consumer","Cara (A4) Roi",1415363,1254557,12.81]
["Consumer","Hot Press (T) Roi",1185278,1196140,-0.9]
["Consumer","Phoenix (A4) Roi",1071865,1137323,-5.75]
["Consumer","Irish Tatler Magazine (A4) Roi",1009111,1301247,-22.45]
["Consumer","Womans Way (A4) Roi",1007476,1023195,-1.53]
["Consumer","Social & Personal (A4) Roi",967728,956996,1.1200000000000001]
["Consumer","U Magazine (A4) Roi",958876,1126921,-14.91]
["Consumer","Image Interiors (A4) Roi",825237,804647,2.5499999999999998]
["Consumer","Vip Magazine (A4) Roi",801699,1058610,-24.26]
["Consumer","Bash (A4) Roi",792935,0,0]
["Consumer","Tv Now (A4) Roi",663182,769143,-13.77]
["Consumer","Rsvp (A4) Roi",644352,801355,-19.59]
["Consumer","House & Home (A4) Roi",632535,498420,26.9]
["Consumer","Xpose (A4) Roi",440496,489775,-10.06]
["Consumer","Confetti (A4) Roi",403193,443716,-9.1300000000000008]
["Consumer","Irish Arts Review (A4) Roi",303804,288567,5.28]
["Consumer","Kiss (A4) Roi",251661,493971,-49.05]
["Consumer","Irish Country Magazine (A4) Roi",240514,186688,28.83]
["Consumer","Easy Food (A4) Roi",228934,312183,-26.66]
["Consumer","Intallaght (Roi) A4",228204,0,0]
["Consumer","Easy Parenting (A4) Roi",209558,168380,24.45]
["Consumer","Food & Wine (A4) Roi",186645,256925,-27.35]
["Consumer","Farm & Plant Buyers Guide (A4) Roi",171804,0,0]
["Consumer","Irish Garden (A4) Roi",129465,148470,-12.8]
["Consumer","Ireland Of The Welcomes (A4) Roi",120450,121047,-0.49]
["Consumer","Bike Buyers Guide (A4) Roi",119679,0,0]
["Consumer","Selfbuild & Improve Home (A4) Roi",112204,133387,-15.88]
["Consumer","Tatler Man (A4) Roi",100733,63598,58.39]
["Consumer","Confetti 25 Real Weddings (A4) Roi",83416,80961,3.03]
["Consumer","Womans Way Cookbook (A4) Roi",77050,50009,54.07]
["Consumer","Go Rail (A4) Roi",68960,124015,-44.39]
["Consumer","Irish Catholic (T) Roi",65803,0,0]
["Consumer","Dublin Horse Show (A4) Roi",55778,48819,14.25]
["Consumer","Ni Homes & Lifestyle (A4) Roi",48449,50728,-4.49]
["Consumer","Garden Heaven (A4) Roi",43650,0,0]
["Consumer","Village (A4) Roi",41145,36706,12.09]
["Consumer","Irish Tatler Business (A4) Roi",16944,17322,-2.1800000000000002]
["Consumer","Wmb (A4) Ireland",6457,27006,-76.09]
["Consumer","Spoke Out (A4) Roi",0,64696,-100,"Ceased 01.01.14"]
["Consumer","Build Your Own House & Home (A4)roi",0,90902,-100,"Ceased 01.05.13"]
["Consumer","Prudence (A4) Roi",0,57339,-100,"Ceased 01.01.14"]
["Consumer","Xtra (A4) Roi",0,57955,-100,"Ceased 01.09.13"]
["B2B","Total",7558236,8126369,{"$f":"(C59-D59)/D59*100","v":-6.9912281856755465}]
["B2B","Irish Medical News (A4) Roi",900281,1178321,-23.59]
["B2B","Business & Finance (A4) Roi",871762,711573,22.51]
["B2B","Business Plus (A4) Roi",810345,685044,18.29]
["B2B","Irish Farmers Monthly (A4) Roi",733342,695975,5.36]
["B2B","Euro Times (A4) Roi",591454,853207,-30.67]
["B2B","Shelflife (A4) Roi",575729,614571,-6.32]
["B2B","Checkout (A4) Roi",565041,554853,1.83]
["B2B","Auto Trade Journal (A4) Roi",374268,350278,6.84]
["B2B","Irish Marketing Journal (A4) Roi",323643,347881,-6.96]
["B2B","Techpro (A4) Roi",321948,342581,-6.02]
["B2B","Retail News (A4) Roi",277761,345400,-19.579999999999998]
["B2B","Irish Veterinary Journal (A4) Roi",258792,283859,-8.83]
["B2B","Tyre Trade Journal (A4) Roi",241923,233077,3.79]
["B2B","Accountancy Ireland (A4) Roi",120857,138395,-12.67]
["B2B","Law Society Gazette (A4)",108734,156800,-30.65]
["B2B","Irish Food (A4) Roi",105653,58918,79.319999999999993]
["B2B","Irish Dental Assn (A4) Roi",91189,100544,-9.3000000000000007]
["B2B","Licensing World (A4) Roi",66610,30657,117.27]
["B2B","Waiting Room (A4) Roi",59535,118580,-49.79]
["B2B","Astir (A4) Roi",54157,48384,11.93]
["B2B","Enterprise (A4) Roi",49721,99043,-49.79]
["B2B","Irish Motor Management (A4) Roi",42009,69828,-39.83]
["B2B","Surveyors Journal (A4) Roi",13482,19299,-30.14]
["B2B","Accounting & Business Ire (A4) Roi",0,56620,-100,"Ceased 01.11.13"]
["B2B","Bodyshop (A4) Roi",0,4389,-100,"Part of Tyre Trade"]
["B2B","Meat Matters (A4) Roi",0,16661,-100,"Ceased 01.12.13"]
["B2B","Public Works (A4) Roi",0,11631,-100,"Ceased 01.05.13"]

{"sheet":"All Media & Press Latest 3 Mnth","index":4,"n_rows":38,"n_cols":5,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - All Media Latest 3 Mnths , run on Wednesday, 20 May 2015 at 23:43"]
["Report covers the time period from 01 October 2014 to 31 December 2014"]
["Showing Media Type down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - All Media Excluding UTV NI & C4 NI"]
[]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",247680135,219709866,12.73,27970269]
["Newspapers (Natls & Regs)",91409246,88149556,3.69,3259690]
["TV Excluding UTV, Ch4",90938912,79702220,14.09,11236692]
["Outdoor",21548884,20134123,7.02,1414761]
["Radio",20324529,22750649,-10.66,-2426120]
["Internet",13217414,0,0,13217414]
["Magazines",7451971,7337396,1.56,114575]
["Cinema",2789179,1635922,70.489999999999995,1153257]
[]
[]
[]
[]
[]
["Report Magazine Ireland - Press Media Latest 3 Mnths, run on Wednesday, 20 May 2015 at 23:42"]
["Report covers the time period from 01 October 2014 to 31 December 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Press Media Split"]
[]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",98861217,95486952,3.53,3374265]
["National Press",66851137,62788307,6.47,4062830]
["Regional Press",24558109,25361249,-3.16,-803140]
["Magazines",7451971,7337396,1.56,114575]

{"sheet":"Top Magazine Categories YTD","index":5,"n_rows":160,"n_cols":4,"rows_kept":160,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - Top Magazine Categories YTD, run on Wednesday, 20 May 2015 at 23:53"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Product Cat Mid (top 1000 and summary of others) down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
["Product Cat Mid","Expenditure ","Expenditure Last Year","Expenditure % Year on Year"]
["Grand Total",27377434,27891403,-1.84]
["Retail General",1968607,1906345,3.26]
["Household",1782047,1491026,19.510000000000002]
["Beauty Aids & Cosmetics",1599582,1923942,-16.850000000000001]
["Entertainment - Other",1290413,1137311,13.46]
["Hair Products",1170115,1385928,-15.57]
["Medication",1166680,1119585,4.2]
["Entertainment - Broadcasting",1159590,1140049,1.71]
["Holidays Ireland",806297,720161,11.96]
["Fashion",788976,810196,-2.61]
["Entertainment - Museum & Arts",779280,650418,19.809999999999999]
["Business",695794,760201,-8.4700000000000006]
["Agriculture/livestock",657124,592740,10.86]
["Personal Hygiene & Health",502648,528252,-4.84]
["Health & Social",494055,658922,-25.02]
["Men & Womens Fragrances",453846,498857,-9.02]
["Alcoholic Drinks",435344,570767,-23.72]
["Other Financial Services",431130,344899,25]
["Charities",386304,286668,34.75]
["Health & Fitness",382213,313890,21.76]
["Government Departments/ministries",329518,331941,-0.72]
["Vehicles",326177,334071,-2.36]
["Confectionery",318938,338628,-5.81]
["Dairy Products & Substitutes",295105,252475,16.88]
["Chemist Related",288680,290394,-0.59]
["Schools/colleges/training",275375,281554,-2.19]
["Personal Accessories",260110,301056,-13.6]
["Tobacco Range",250387,238763,4.8600000000000003]
["Prepared & Convenience Foods",247198,342563,-27.83]
["Wheels & Tyres",244853,204325,19.829999999999998]
["Business & Industrial",241854,269474,-10.24]
["Insurance - Other",232363,349626,-33.53]
["Wealth Management",217904,127040,71.52]
["Pharmaceutical Corporate",212994,281579,-24.35]
["Internet",210919,189114,11.53]
["Business Banking Services",206645,187401,10.26]
["Online/internet Retail General",192618,102571,87.78]
["Direct Response",191207,118569,61.26]
["Utilities Residential",190062,233433,-18.57]
["Airlines & Airports",189020,157194,20.239999999999998]
["Furniture & Fittings",174454,207102,-15.76]
["Cleaning, Polishing & Dyeing",172375,331497,-48]
["Motors - Components & Parts",168749,183863,-8.2200000000000006]
["Telecomms - Consumer",157223,259766,-39.47]
["Entertainment & Leisure",156113,109466,42.61]
["Household Supplies",155002,218803,-29.15]
["General Banking Services",151749,111952,35.54]
["Industrial",149895,126942,18.079999999999998]
["Computer Software",135637,141847,-4.37]
["Publishing - Magazines",130301,127210,2.42]
["Clothes",128800,77209,66.81]
["Cooking Products & Seasoning",126262,179387,-29.61]
["Networks/systems/services",117525,75754,55.14]
["Other Pharmaceutical",114292,187866,-39.159999999999997]
["Telecomms Business",113018,44497,153.99]
["Land",108284,162627,-33.409999999999997]
["Footwear",107192,107579,-0.35]
["Entertainment - Sports",106080,133041,-20.260000000000002]
["Leisure Equip Photographic",105629,93526,12.94]
["Soft Drinks",103888,169432,-38.68]
["Publishing - Newspapers",103590,80302,29]
["Soft Furnishings",98441,109225,-9.8699999999999992]
["Motors - Other Vehicles",95610,31682,201.78]
["Motor Dealers",91234,69433,31.39]
["Large Appliances",84467,89720,-5.85]
["Bakery Goods",83368,132975,-37.299999999999997]
["Motors - Services",81458,94872,-14.13]
["Meat, Fish & Poultry",81090,162842,-50.2]
["Computer Systems/equipment",80778,45959,75.760000000000005]
["Social/political/religious Organis",80286,73046,9.91]
["Entertainment - Film Releases",77035,92001,-16.260000000000002]
["Diy Supplies",77029,66527,15.78]
["Finance Corporate",76269,157810,-51.67]
["Building & Construction",75133,54449,37.979999999999997]
["Cookers",73459,78355,-6.24]
["Small Household Appliances",71084,67581,5.18]
["Publishing - Books",69702,91274,-23.63]
["Petcare",68156,67959,0.28000000000000003]
["Small Kitchen Appliances",57404,75220,-23.68]
["Gardening - Products",56931,47254,20.47]
["Multi Advertisers",54039,55733,-3.03]
["Computing Corporate",50265,59397,-15.37]
["Drinks & Beverages",50067,92801,-46.04]
["Food Corporate",49295,41144,19.809999999999999]
["Fruit, Vegetables, Pasta",46885,36154,29.68]
["Motors - Suppliers",45356,79764,-43.13]
["Gardening - Equipment",43574,55361,-21.29]
["Online Fashion",40939,25654,59.58]
["Travel Agents",40611,36198,12.19]
["Computer Accessories/peripherals",40188,86880,-53.74]
["Houseware",38142,51418,-25.81]
["Mail Order - Other",36178,16630,117.54]
["Heating Appliances",34187,36337,-5.91]
["Utilities Business",33750,16277,107.34]
["Estate Agents",33189,24417,35.92]
["Retail Corporate",32012,3657,775.36]
["Business & Industrial Corp",29665,26623,11.42]
["Holidays Uk",29419,28844,1.99]
["Accessories & Car Care",29270,19276,51.84]
["Holidays/overseas",28778,38164,-24.59]
["Motors - Fluids",25248,35956,-29.78]
["Mortgages & Related Products",23024,14797,55.59]
["Property Services",22969,17931,28.09]
["Sea - Shipping",22961,28542,-19.55]
["Entertainment & Media Corp",22386,23044,-2.85]
["Developers",20657,43686,-52.71]
["Online Entertainment & Leisure",17528,9284,88.79]
["Insurance Life",17179,16875,1.8]
["Drink Corporate",15953,44547,-64.180000000000007]
["Bath Toiletries",15183,38752,-60.82]
["Clothes(Underwear & Sleepwear)",15054,10676,41]
["Local Government",14558,38287,-61.97]
["Cosmetics & Toiletries Corp",14496,7853,84.59]
["Power Supply Systems",13666,28657,-52.31]
["Savings Accounts",13114,24349,-46.14]
["Family Planning",13068,17858,-26.82]
["Tobacco Accessories",12495,9596,30.21]
["Travel Sponsorship",11744,8501,38.14]
["Exhibition & Seminars",11570,5217,121.77]
["Motor Corporate",10466,7547,38.67]
["Motors Miscellaneous",10227,1792,470.7]
["Furnishing Accessories",10050,4020,150]
["Leisure Equip Video",9646,1820,430]
["Leisure Equip Audio",9046,2311,291.43]
["Other Gardening",7740,2240,245.53]
["Office Equipment",7391,2184,238.41]
["Household Appliances Corporate",6834,0,0]
["Commercial Property",6694,0,0]
["Company Notices & Announcement",5836,1971,196.09]
["Services",5514,5140,7.27]
["Small Bathroom Appliances",5366,3316,61.82]
["Organic Foods Rge",4714,0,0]
["Gardening & Agriculture Corp",4614,6634,-30.44]
["Networks-Comms System-Equipt",4297,5355,-19.75]
["Finance Sponsorship",4081,2250,81.37]
["Gaming",2933,14012,-79.06]
["Govt,soc,political Corporate",2686,1580,70]
["Installation Systems & Fitting",2278,0,0]
["Office Supplies",2096,8455,-75.2]
["Accessories/equip & Components",2010,0,0]
["Property Overseas",1820,0,0]
["Leisure Equipment Corporate",1820,0,0]
["Golf Equipment",1225,0,0]
["Leisure Equip Games-Recreation",1093,3513,-68.88]
["Yachting Equipment",729,4092,-82.18]
["Travel & Transport Corporate",384,0,0]
["Online/internet Household",218,1060,-79.430000000000007]
["(Others)",0,47194,-100]

{"sheet":"Top 100 Advertisers YTD","index":6,"n_rows":114,"n_cols":4,"rows_kept":114,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - Top 100 Magazine Advertisers YTD, run on Wednesday, 20 May 2015 at 23:56"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Advertiser (top 100 and summary of others) down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
["Advertiser","Expenditure ","Expenditure Last Year","Expenditure % Year on Year"]
["Grand Total",27377434,27891403,-1.84]
["Procter & Gamble Ireland",1197519,1629935,-26.52]
["Loreal",872258,816216,6.86]
["Unilever",352753,430205,-18]
["Aldi Stores Ltd",252092,243156,3.67]
["Boots Ireland",232630,241864,-3.81]
["Lidl Ireland Gmbh",206500,85231,142.28]
["Radio Nova",181098,189639,-4.5]
["98 Fm",170438,180671,-5.66]
["Coty",159756,205293,-22.18]
["Clonmedica",146223,85305,71.41]
["Marks & Spencer",145175,109064,33.1]
["Dylan Bradshaw Hair Salon",142846,95588,49.43]
["Sca Hygiene Products",139801,16732,735.53]
["Sight Savers",136697,19140,614.19000000000005]
["Allied Irish Banks",129847,74972,73.19]
["Newbridge Silverware",126011,68537,83.85]
["Spin Fm",124744,107415,16.13]
["Glaxosmithkline Ireland",118381,92901,27.42]
["Lifes2good",110535,102392,7.95]
["Ruby & Ginger",103467,15328,575.01]
["Pharma Nord",103305,94532,9.2799999999999994]
["Chanel",103215,105265,-1.94]
["An Post",101432,112815,-10.08]
["Harvey Norman",97374,92283,5.51]
["Gallaher Ltd",96310,111682,-13.76]
["Pfizer",95554,93427,2.27]
["Thomas Sabo",93033,99601,-6.59]
["Vodafone Ireland",92716,81289,14.05]
["Boehringer Ingelheim",90148,57143,57.75]
["Magazines Ireland",89022,42449,109.71]
["Novartis Consumer",88897,129801,-31.51]
["Fbd Insurance",87012,149161,-41.66]
["Jt Intl Sa",87004,65556,32.71]
["Bskyb Ltd",85087,47923,77.540000000000006]
["Msd Animal Health",82769,74172,11.59]
["Turkish Airlines",81947,74945,9.34]
["The Menarini Group",81092,77464,4.68]
["Bord Bia",80337,65902,21.9]
["Dubarry",79779,58021,37.5]
["Specsavers Optical",78707,54350,44.81]
["Boohoo Com",78482,98282,-20.14]
["Cadbury",78274,110998,-29.48]
["Rte Public Service",78172,48796,60.2]
["Glanbia",77460,67993,13.92]
["Neptune",76845,69236,10.98]
["Rte",76016,50980,49.1]
["Clonmel Healthcare",75968,118578,-35.93]
["Vitabiotics Ltd",75504,90314,-16.39]
["Iradio",74544,48240,54.52]
["Brown Thomas",74294,102444,-27.47]
["Bank Of Ireland",70258,30399,131.11000000000001]
["Loccitane En Provence",69836,72620,-3.83]
["Mars Ireland",68931,75443,-8.6300000000000008]
["Arnotts",67837,64286,5.52]
["Dunnes Stores Ltd",66660,29823,123.51]
["Supersavvyme",65623,23087,184.24]
["Astrazeneca Pharmaceuticals Ltd",65505,44131,48.43]
["Johnson & Johnson",64155,132827,-51.7]
["Boodles Jewellery",63928,73729,-13.29]
["Pandora Jewellery",63716,40978,55.48]
["Steljes",63228,14483,336.56]
["Merial",62274,38004,63.86]
["Zoetis",61895,67137,-7.8]
["Diageo",61063,126653,-51.78]
["Corona",59177,42659,38.72]
["Newcastle Design",58475,47233,23.8]
["Andrew Ryan",58378,52978,10.19]
["Reckitt Benckiser",58346,19477,199.56]
["Naturalife",58053,23103,151.27000000000001]
["Therapie Clinic",57590,70327,-18.11]
["Oxendales",57235,11202,410.93]
["Keanes Jewellers",56219,52793,6.48]
["Fannin",55216,21765,153.69]
["Advertiser Not Specified",54426,56121,-3.02]
["American Soc Cataract Refractive",54418,100655,-45.93]
["Upc",50998,117229,-56.49]
["Shelbourne Hotel",50829,34215,48.55]
["East Coast Radio",50652,47034,7.69]
["Eircom",49640,39345,26.16]
["Marker Hotel Bar Brasserie",49265,34441,43.04]
["Sunshine Radio Station",48290,50652,-4.66]
["Dolce & Gabbana",47847,46306,3.32]
["Tx Fm 105 2 Radio",46531,0,0]
["Henry Ford & Son Ltd",45779,24024,90.55]
["Irish Computer Society",45377,58034,-21.8]
["Glohealth",44272,24685,79.34]
["Msd Ireland",44071,27483,60.35]
["Land Rover Ireland",43667,26129,67.12]
["Red Fm",43416,0,0]
["Teagasc Agriculture & Food Dev Auth",42364,40441,4.75]
["Lindt",42270,26181,61.45]
["Kal Group",42155,20149,109.21]
["Omega Pharma",42140,0,0]
["Oertli Instruments Ltd",41860,41860,0]
["Crown Paints",41084,38263,7.37]
["Fields Ltd",41063,11084,270.47000000000003]
["Dundrum Town Centre",39567,28260,40.01]
["Investec Bank",39463,79797,-50.54]
["Cash & Carry Kitchens",39252,31792,23.46]
["Rugart Handmade Rugs",39221,21708,80.67]
["(Others)",17114849,18387152,-6.91]

{"sheet":"Top 100 Brands YTD","index":7,"n_rows":114,"n_cols":4,"rows_kept":114,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - Top 100 Magazine Brands YTD, run on Wednesday, 20 May 2015 at 23:58"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Brand (top 100 and summary of others) down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
["Brand","Expenditure ","Expenditure Last Year","Expenditure % Year on Year"]
["Grand Total",27377434,27891403,-1.84]
["Aldi Special Buys",210749,193545,8.8800000000000008]
["Radio Nova 100 Fm",181098,189639,-4.5]
["98fm Radio Station",148211,180671,-17.96]
["Sight Savers Charity",136697,19140,614.19000000000005]
["Oral B 3d White Luxe",132421,38936,240.09]
["Dylan Bradshaw Hair Salon",124946,79242,57.67]
["Spin Fm Radio Station",124744,107415,16.13]
["Magazines Ireland",89022,42449,109.71]
["Pharma Nord Lipoexit",88029,0,0]
["Japan Tobacco Intl",87004,65556,32.71]
["Ruby & Ginger Cosy Car Seat Cover",85257,8870,861.18]
["Boohoo Com",78482,98282,-20.14]
["Rte Lyric Fm",78172,48796,60.2]
["Loreal Elnett Satin Hairspray",75477,46595,61.98]
["Iradio Radio Station",74544,48240,54.52]
["Neptune Prod Range",72691,66979,8.52]
["Lifes2good Viviscal",70388,55074,27.8]
["Lidl Choose To Live A Little",70303,0,0]
["Dubarry Shoes",68182,58021,17.510000000000002]
["Beautyrecommended Com",65623,23087,184.24]
["Lancome Visionnaire",64560,0,0]
["Turkish Airlines",63581,43282,46.89]
["Specsavers Opticians",62628,19343,223.77]
["Newbridge Silverware",60619,42510,42.59]
["Olay Total Effects 7 In One",59269,75456,-21.45]
["Rte Radio 1 Station",58877,23169,154.11000000000001]
["Andrew Ryan Kitchens",58378,52978,10.19]
["Pantene Agedefy Expert Collection",55329,28058,97.19]
["Lancome Genifique",54993,71621,-23.21]
["Zzz Small Ads",54039,55733,-3.03]
["Clairol Nice N Easy Colour Blend",53301,84918,-37.229999999999997]
["Sky Tv",52726,28843,82.8]
["East Coast Radio Station",50652,47034,7.69]
["Clairol Nice N Easy Agedefy",50508,0,0]
["Newbridge Silverware Eshe",49369,0,0]
["Sunshine Radio Station",48290,50652,-4.66]
["Marks & Spencer Womens Fashion",47769,34442,38.69]
["Marker Hotel Bar Brasserie",47423,34441,37.69]
["Boodles Jewellery",47138,15965,195.25]
["Tx Fm 105 2 Radio Station",46531,0,0]
["Always Secure Night",44885,0,0]
["Cadbury Eclairs Velvets",44396,0,0]
["Red Fm Radio Station",43416,0,0]
["Aib Corporate Banking",43020,37496,14.73]
["Glohealth Health Ins",42262,24685,71.2]
["Teagasc Agriculture & Food Dev Auth",41977,40441,3.79]
["Garnier Ultralift Complete Beauty",40690,0,0]
["Corona Light",40436,24839,62.79]
["Lifes2good Micro Pedi",40147,47318,-15.15]
["Boots No 7 Protect & Perfect Serum",39776,0,0]
["Dundrum Town Centre",39567,28260,40.01]
["Dolce & Gabbana The One",39312,37771,4.07]
["Blarney Castle & Gardens",39151,40334,-2.93]
["Connectireland Com",39061,3425,1040.46]
["Pod Concerts Electric Picnic",39043,12813,204.71]
["Astrazeneca Forxiga",38157,0,0]
["Mane N Tail Prod Range",37897,14584,159.85]
["Ascrs Asoa Symposium & Congress",37674,50423,-25.28]
["Fields Jewellery",37301,11084,236.53]
["Rugart Handmade Rugs Vartian Carpet",37211,4288,767.79]
["Steljes Tech Smart Room System",36865,0,0]
["Shelbourne Hotel Spa",36354,28855,25.98]
["Velvet Comfort",35815,0,0]
["Loreal Revitalift Laser Renew",35797,21050,70.05]
["Upc Business Services",35787,0,0]
["Moneybush Investors",35702,0,0]
["Pigsback Com",35614,71103,-49.91]
["Aib Private Banking",35578,0,0]
["Always Dailies",35454,4690,655.94]
["Kreativ Dental Clinic",35275,11564,205.04]
["Euretina Congress",35188,34695,1.42]
["Vitabiotics Perfectil Tablets",35095,29200,20.18]
["Thomas Sabo Sterling Silver Glam",34892,0,0]
["Chanel Coco Mademoiselle",34764,31153,11.59]
["Dove Invisible Dry Deodorant",34487,0,0]
["Ariel Actilift",34428,26676,29.05]
["Thomas Sabo Sterling Sil Karma Bead",34088,0,0]
["Lindt Excellence Chocolate",34066,26181,30.11]
["Vodafone Red Business Plan",33401,17583,89.96]
["Hotel Europe",33362,35532,-6.1]
["Omega Pharma Xls Medical",32962,0,0]
["Noel Dempsey Kitchen & Bedroom Des",32830,8174,301.63]
["Crown Paints",32803,4321,659.15]
["Boehringer Ingelheim Spiriva",32711,31605,3.49]
["Tena Lady Protection",32362,0,0]
["Clonmel Healthcare Trueresult Twist",32285,21877,47.57]
["Cash & Carry Kitchen Avalon Door",32180,25627,25.57]
["Stella Mccartney Fragrance",31756,0,0]
["Wella Silvikrin",31731,79818,-60.24]
["Phonovation Live Psychics",31719,33339,-4.8499999999999996]
["Irish Rail",31691,20167,57.14]
["Marks & Spencer New Season Coll",31609,0,0]
["Bord Bia Origin Green",31430,21560,45.77]
["Missguided Co Uk",31420,0,0]
["Herbal Essences Clearly Naked Range",31266,0,0]
["Oxendales Fashion Range",31254,0,0]
["Pfizer Imedeen Skincare Tablets",31146,11878,162.21]
["Johnnie Foxs Pub",31063,32571,-4.62]
["Newcastle Design Hamptons Coll",30872,7836,293.97000000000003]
["Pandora Jewellery Sterling Charms",30828,29648,3.98]
["(Others)",22086105,24767957,-10.82]

{"sheet":"Monthly AdSpend Tracker","index":8,"n_rows":77,"n_cols":14,"rows_kept":77,"cut":false,"hidden":false,"merged":[[7,4,8,7]]}
[]
[]
[]
["Report Magazine Ireland - Monthly AdSpend Tracker, run on Thursday, 21 May 2015 at 00:00"]
["Report covers the time period from 01 January 2014 to 31 December 2014"]
["Showing Media (top 100 and summary of others) down the side"]
["Showing Date(Month), Expenditure Values across the top",null,null,null,"Monthly Publication AdSpend Tracker"]
["Measures across the top, By Item",null,null,null,"This report will be provided on a monthly basis to allow individual publishers to track their spend to ensure it is being reported correctly via AdDynamix"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
[null,"Grand Total","2014-01-01","2014-02-01","2014-03-01","2014-04-01","2014-05-01","2014-06-01","2014-07-01","2014-08-01","2014-09-01","2014-10-01","2014-11-01","2014-12-01"]
["Media Item","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure ","Expenditure "]
["Grand Total",27377434,2033789,1795631,2481807,2005030,2553707,2174798,1980703,1987807,2912191,2201263,2518396,2732312]
["Image (A4) Roi",2403104,148244,146371,193109,181876,240349,158473,167611,143186,228069,235012,250460,310344]
["Rte Guide (A4) Roi",1685461,157517,134286,121669,122862,302033,81579,79981,90946,137945,124059,140742,191842]
["Cara (A4) Roi",1415363,0,157445,0,178698,0,176901,186190,176696,180622,180248,0,178563]
["Hot Press (T) Roi",1185278,267276,77181,70396,111824,152593,44467,78785,81325,92254,119837,89340,0]
["Phoenix (A4) Roi",1071865,77376,83142,83309,70466,73057,70587,64296,105947,83789,86381,192947,80568]
["Irish Tatler Magazine (A4) Roi",1009111,72865,48361,97220,69523,90996,75140,85226,59006,69750,88487,76020,176517]
["Womans Way (A4) Roi",1007476,78747,67970,92957,81257,87349,118469,60132,67455,104647,72505,76807,99181]
["Social & Personal (A4) Roi",967728,0,63181,71166,104077,75034,66866,55813,57656,77919,129879,126188,139949]
["U Magazine (A4) Roi",958876,91254,53868,104847,70927,84375,113632,66135,98140,55630,79569,77150,63349]
["Irish Medical News (A4) Roi",900281,66637,77499,93478,89277,88684,68278,40407,33899,109406,105857,100863,25996]
["Business & Finance (A4) Roi",871762,0,0,109180,0,110867,0,127539,131532,108969,0,132034,151641]
["Image Interiors (A4) Roi",825237,119675,0,128385,0,137680,0,128743,0,144599,0,166155,0]
["Business Plus (A4) Roi",810345,74106,70300,63157,63177,66270,57965,61096,61891,72070,58699,87183,74431]
["Vip Magazine (A4) Roi",801699,52594,72191,66520,69749,60670,54774,59359,49277,74086,71361,83668,87450]
["Bash (A4) Roi",792935,143672,0,150997,0,150016,0,0,0,176989,0,0,171261]
["Irish Farmers Monthly (A4) Roi",733342,47067,53559,59953,71489,89013,52939,50465,63805,68715,53941,42705,79691]
["Tv Now (A4) Roi",663182,59134,46368,57022,51260,69252,54242,53706,56486,48814,58598,58411,49889]
["Rsvp (A4) Roi",644352,53113,48911,40658,50007,67274,43246,63315,49213,73310,57446,43826,54033]
["House & Home (A4) Roi",632535,108536,0,76913,0,111546,0,111342,0,109472,0,114726,0]
["Euro Times (A4) Roi",591454,0,66189,54940,66942,38458,35221,38131,0,109716,59157,75281,47419]
["Shelflife (A4) Roi",575729,30192,50612,35585,44004,54235,63574,35368,25119,75907,65184,68005,27944]
["Checkout (A4) Roi",565041,32173,57812,38204,45843,37559,49021,26508,117058,49174,27126,61805,22758]
["Xpose (A4) Roi",440496,0,48403,0,41171,0,57262,41701,45720,54573,60794,48415,42457]
["Confetti (A4) Roi",403193,0,0,99991,0,0,100866,0,0,115258,0,0,87078]
["Auto Trade Journal (A4) Roi",374268,0,59307,0,58733,0,62480,0,70646,0,67330,0,55772]
["Irish Marketing Journal (A4) Roi",323643,35913,40697,31400,0,34644,22456,0,53406,34962,34829,0,35336]
["Techpro (A4) Roi",321948,18900,27319,20159,20924,29286,22984,29877,0,36063,37380,41371,37685]
["Irish Arts Review (A4) Roi",303804,0,0,69016,0,0,73474,0,0,70493,0,90821,0]
["Retail News (A4) Roi",277761,22505,0,16050,26352,35961,26609,36216,0,25650,28183,35214,25021]
["Irish Veterinary Journal (A4) Roi",258792,18504,29765,21786,27498,24961,16851,20260,16482,20527,24464,20840,16854]
["Kiss (A4) Roi",251661,28073,21708,32160,31490,22948,48684,26264,23986,16348,0,0,0]
["Tyre Trade Journal (A4) Roi",241923,0,0,28925,0,41847,0,49319,0,45219,0,41049,35564]
["Irish Country Magazine (A4) Roi",240514,0,34089,0,41537,0,33127,0,32280,0,57853,0,41628]
["Easy Food (A4) Roi",228934,23061,0,24641,18989,20882,18626,14953,0,12792,20700,23716,50574]
["Intallaght (Roi) A4",228204,18592,18492,15518,15477,14472,28944,13467,25728,14472,29949,15678,17415]
["Easy Parenting (A4) Roi",209558,0,34338,0,23869,0,32453,0,36013,0,40688,0,42197]
["Food & Wine (A4) Roi",186645,18049,0,18722,19908,11286,16706,9256,19996,11315,17209,16494,27704]
["Farm & Plant Buyers Guide (A4) Roi",171804,12344,15267,15012,16320,11949,12043,10544,12011,27178,11754,15463,11919]
["Irish Garden (A4) Roi",129465,10538,0,12770,20706,22104,26323,8999,3870,8292,8154,0,7709]
["Accountancy Ireland (A4) Roi",120857,0,14465,0,23134,0,26672,0,18724,0,24931,0,12931]
["Ireland Of The Welcomes (A4) Roi",120450,23307,0,26394,0,21059,0,17821,0,18487,0,13382,0]
["Bike Buyers Guide (A4) Roi",119679,7005,8009,11737,11009,10791,11042,10481,11017,11719,10342,9121,7406]
["Selfbuild & Improve Home (A4) Roi",112204,0,0,35329,0,0,20195,0,0,26912,0,0,29768]
["Law Society Gazette (A4)",108734,13867,0,15937,5744,11910,12181,7950,10440,0,9143,7650,13912]
["Irish Food (A4) Roi",105653,0,13720,0,9800,0,11130,0,16590,0,13580,0,40833]
["Tatler Man (A4) Roi",100733,0,0,23171,0,0,23839,0,0,23876,0,0,29847]
["Irish Dental Assn (A4) Roi",91189,0,15183,0,20013,0,15225,0,21630,0,19138,0,0]
["Confetti 25 Real Weddings (A4) Roi",83416,83416,0,0,0,0,0,0,0,0,0,0,0]
["Womans Way Cookbook (A4) Roi",77050,0,0,10988,0,0,24120,0,0,21842,0,0,20100]
["Go Rail (A4) Roi",68960,0,0,22980,0,0,0,21222,0,0,0,24758,0]
["Licensing World (A4) Roi",66610,0,15334,0,0,16940,0,0,14958,0,0,19378,0]
["Irish Catholic (T) Roi",65803,4584,4989,5019,6313,6615,4922,5581,4876,4455,4736,7637,6076]
["Waiting Room (A4) Roi",59535,0,11865,0,17850,0,11550,0,18270,0,0,0,0]
["Dublin Horse Show (A4) Roi",55778,0,0,0,0,0,0,0,55778,0,0,0,0]
["Astir (A4) Roi",54157,6066,0,15954,0,8841,0,0,0,13615,0,9681,0]
["Enterprise (A4) Roi",49721,0,0,25774,0,0,0,0,0,23947,0,0,0]
["Ni Homes & Lifestyle (A4) Roi",48449,8887,0,6400,0,7197,0,8127,0,9080,0,8758,0]
["Garden Heaven (A4) Roi",43650,0,0,43650,0,0,0,0,0,0,0,0,0]
["Irish Motor Management (A4) Roi",42009,0,0,11672,0,12704,0,8517,0,9116,0,0,0]
["Village (A4) Roi",41145,0,7435,0,4935,0,6958,0,6749,0,6760,4654,3654]
["Irish Tatler Business (A4) Roi",16944,0,0,0,0,0,16944,0,0,0,0,0,0]
["Surveyors Journal (A4) Roi",13482,0,0,5460,0,0,3920,0,0,4102,0,0,0]
["Wmb (A4) Ireland",6457,0,0,5527,0,0,838,0,0,46,0,0,46]